Editor’s Note
**Editor’s Note:** This article highlights ELECTRON’s upcoming trial event for the Denki Hari Brush 2.0, offering hands-on experience with expert guidance. Readers interested in scalp care innovations are encouraged to reserve early for this free event.
GM Corporation’s beauty brand ELECTRON will hold a trial event for the “Denki Hari Brush 2.0” at JANTJE_ONTEMBAAR on July 18 (Saturday) and July 19 (Sunday). At the event, dedicated instructors will provide detailed explanations of the flagship product, allowing attendees to experience and purchase it. Participation is free but reservation is recommended; bookings can be made via the dedicated page.
The Denki Hari Brush 2.0 targets concerns such as “scalp care” and “lift care” (※), as well as stiffness around the shoulders and neck, and eye fatigue. Its delicate stimulation, reminiscent of acupuncture, and comfortable sensation have earned high praise from beauty professionals.
As a special benefit, attendees will receive a custom-designed case for the Denki Hari Brush 2.0 in the brand color of the venue, JANTJE_ONTEMBAAR. Additionally, for one month starting July 18 (Saturday), purchasers will receive an original JANTJE_ONTEMBAAR product as a gift.
The “Denki Hari Brush 2.0 JANTJE_ONTEMBAAR Limited Case” is priced at 179,300 yen (tax included). The set includes the Denki Hari Brush 2.0 main unit, a face attachment, a 200ml Denki Hari Brush Lotion (full size), a dedicated charging cable set, an instruction manual, and the JANTJE_ONTEMBAAR limited case.
JANTJE_ONTEMBAAR was founded in 2018 with the concept of “a PPP SHOP (PERMANENT POP-UP SHOP: a shop that always sparks excitement) like never seen before.” The name derives from Dutch words: “JANTJE” meaning “mischievous boy” and “ONTEMBAAR” meaning “tom-boy girl.” The brand is directed by Shingo Katori alongside stylist Tomoki Suka. It aims to be “a place where something is always evolving,” neither a select shop nor a brand.
ELECTRON was born from the harmony of proprietary technology and science, combined with the dedication and know-how cultivated in the demanding world of beauty professionals, where only results matter. With over 20 years of technological expertise, the brand provides tangible beauty benefits across age and gender.
Products are sold through the official online shop, beauty salons nationwide, select variety stores, retailers, and limited-time department store pop-up shops. The “Denki Hari Brush” is a registered trademark of GM Corporation and a patented product. The company warns that numerous similar and counterfeit products under the same name have recently circulated.
This two-day trial event offers a rare opportunity to test the product with guidance from dedicated instructors, along with the exclusive JANTJE_ONTEMBAAR limited case and gifts. Experience the soothing stimulation of scalp and lift care at this limited-time event.
Date: July 18 (Saturday) – July 19 (Sunday) *Dedicated instructors present on both days
Location: JANTJE_ONTEMBAAR
Address: 1F, Shin-Kokusai Building, 3-4-1 Marunouchi, Chiyoda-ku, Tokyo
Hours: 11:00 – 20:00
Cost: Free (reservation recommended)
Reservation page: https://select-type.com/rsv/?id=36WcjRXMdCw&c_id=321018
ELECTRON Official Website: https://shop.el.gm-beauty.jp
※ Moving the device upward
(Masakazu Yamazaki)