Editor’s Note
**Editor’s Note:** From July 23 to 25, over 3,000 brands from 24 countries will converge at SECC Ho Chi Minh City for the Vietbeauty & Cosmobeauté Vietnam 2026 and Beautycare Plus 2026 trade fairs, marking a major gathering for the global beauty industry.
From July 23 to 25, over 3,000 brands from 24 countries and territories will gather at the Vietbeauty & Cosmobeauté Vietnam 2026 and Beautycare Plus 2026 trade fairs, held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City.
More than just a showcase for the latest products, technologies, and trends, the event reflects the profound changes in a rapidly growing market and offers Vietnamese companies networking opportunities to participate more actively in the global value chain.
From July 23 to 25, 2026, Informa Markets Vietnam will inaugurate the series of trade fairs Vietbeauty, Cosmobeauté Vietnam, and Beautycare Plus 2026 at the Saigon Exhibition and Convention Center (SECC).
With an exhibition area of up to 17,600 m², over 600 participating companies, and thousands of international brands, the fair covers the entire beauty industry ecosystem, from cosmetics, skincare, fragrances, hair care, nail products, spa equipment, and beauty services, to raw materials, packaging, and OEM/ODM processing solutions. The VIP Buyer B2B networking program continues to serve as a bridge between manufacturers, importers, distributors, retailers, and beauty service companies, facilitating partnerships and market expansion.
While in the past trade fairs were primarily seen as trade promotion activities, with the development of the beauty industry, they are gradually transforming into a forum where companies, experts, investors, and professional organizations can share knowledge, update technologies, and define new development trends.
Speaking at the opening ceremony, Ms. Tracy Dang, representative of the organizing committee of Informa Markets Vietnam, stated that the beauty industry is entering a period of profound transformation, influenced by artificial intelligence (AI), new technologies in the sector, e-commerce, sustainable consumption trends, and the growing demand for personalized customer experiences. These factors are reshaping the entire value chain, from research and production to branding and consumer engagement.
According to Tracy Dang, Vietnam is establishing itself as one of the most dynamic beauty markets in Southeast Asia, thanks to its young population, expanding middle class, and ever-increasing demand for health and beauty products.
However, opportunities also bring new demands. Companies aiming for sustainable growth must not only create quality products but also invest in innovation, brand building, compliance with international standards, and improving competitiveness to gradually capture regional and global markets. It is for this reason that Vietbeauty & Cosmobeauté Vietnam and Beautycare Plus are positioned as a comprehensive networking platform, rather than just a trade fair.
According to Dr. Le Ton Dung, President of the Vietnam Association of Aesthetic Medicine (AMSV), in recent years, the Vietnamese beauty industry has developed significantly in terms of both market size and consumer demand. At the same time, there is a growing demand for safety, efficacy, professional ethics, professional standards, and responsible application.
He argued that trends such as artificial intelligence in data analysis and personalized customer assistance, regenerative medicine, minimally invasive technologies, and evidence-based skincare are shaping the new face of the beauty industry. This requires companies, doctors, and experts to constantly update their knowledge, standardize their skills, and expand international collaboration.
Evaluating this year’s edition of the fair, Dr. Le Ton Dung noted that Vietbeauty & Cosmobeauté Vietnam has expanded its role, transforming from a trade promotion event into a forum that connects research, training, practice, and market development. It also offers companies a space to access the latest trends in technology, professional standards, and the regulatory framework of the beauty industry.
As part of the event, numerous workshops were held focusing on topics of interest to the business community, such as brand building, green transition in the spa industry, innovation, developing the next generation of Vietnamese beauty brands, regulatory updates, expanding export markets, and applying technology in business operations.