Editor’s Note
**Editor’s Note:** Feelody is making a strategic push into Southeast Asia at Viet Beauty 2026, spotlighting its teen and derma skincare lines. The move underscores the brand’s ambition to capture a growing regional market.
JDTNT (CEO Bang Ji-hyun)’s premium family skincare brand Feelody announced on the 23rd that it will participate in ‘Viet Beauty 2026’ held at SECC in Ho Chi Minh City, Vietnam, from the 23rd to the 25th, showcasing its key products and targeting the Southeast Asian market.
Now in its 17th year, Viet Beauty is one of the largest cosmetics exhibitions in Southeast Asia, encompassing the entire beauty industry including skincare, hair, makeup, nails, cosmetic raw materials, and packaging. This year, exhibition booths have been set up not only in the entire first floor of SECC Halls A and B but also in the corridors, with a total exhibition area of 17,600㎡. 700 companies and over 3,000 brands from more than 30 countries worldwide, including South Korea, China, Japan, the United States, Italy, and France, are participating.
At this exhibition, Feelody is focusing on introducing its ‘Teen’ line for teenagers and family consumers, and its ‘Derma’ line focused on skin barrier care. The Teen line consists of products like ‘Multi Essence Sunscreen’, ‘5-Care Syrup Ampoule’, and ‘Fresh Cream Vita Foam Cleansing’, offering a simple daily skincare routine.
The ‘Skin Booster Essence’ and ‘Regeneration Cream’ from the Derma line contain PDRN, exosomes, and 7 types of hyaluronic acid. This is a high-functional skincare line focused on strengthening the skin barrier.
Feelody currently exports its products to 15 countries. It is a premium family skincare brand developed by CEO Bang Ji-hyun, a Korean medicine doctor and mother of two, based on her expertise. The brand offers products that address various skin concerns and can be used by both children and adults.