Editor’s Note
This article covers the opening of Vietbeauty & Cosmobeauté Vietnam and Beautycare Plus at SECC in Ho Chi Minh City on July 23, featuring exhibitors from 15 countries across the beauty industry value chain.
(Hochiminhcity.gov.vn) – On the morning of July 23, the main series of international beauty industry trade fairs, including Vietbeauty & Cosmobeauté Vietnam and Beautycare Plus, opened at the Saigon Exhibition and Convention Center (SECC) in Tan My Ward, Ho Chi Minh City.
Exhibitors from Japan, South Korea, the United States, Malaysia, France, Singapore, Spain, Thailand, Switzerland, China, Vietnam, Italy, India, Cambodia, and other countries covered the entire beauty industry value chain—from raw materials, OEM/ODM processing, packaging, and production machinery, to cosmetics, fragrances, skincare, haircare, nail products, and specialized equipment for spas and beauty salons.
One of the highlights of this year’s edition is the B2B VIP Buyer Program, designed to foster business relationships between exhibitors and manufacturers, importers, distributors, wellness centers, clinics, and retail chains. Through this program, industry visitors can schedule direct meetings with exhibitors to find partners, expand distribution networks, and access international beauty brands.
Speaking at the opening ceremony, Mr. Le Ton Dung, President of the Vietnam Association of Aesthetic Medicine (AMSV), stated that the Vietnamese beauty industry is entering a period of strong growth in both market size and consumer demand.
Meanwhile, data from Metric shows that online retail sales in the beauty and personal care sector reached VND 74,400 billion (approximately USD 2.83 billion), an increase of nearly 30% year-on-year, making it the leading sector in Vietnam’s e-commerce market.
With an exhibition area of up to 17,600 m², the event attracted more than 3,000 beauty brands from 600 exhibitors across over 24 countries and territories. Beyond being the largest trade promotion event for the beauty industry in Vietnam, this year’s fair also aims to become a forum connecting technology and innovation, helping to strengthen the competitiveness of businesses in a new development phase for the industry.