Editor’s Note
**Editor’s Note:** From July 23 to 25, 2026, Ho Chi Minh City will host a major convergence of the global beauty industry as Vietbeauty, Cosmobeauté Vietnam, and Beautycare Plus 2026 unite over 3,000 brands from 24 countries at the SECC. This event signals more than trade—it marks a pivotal moment for an industry in transformation.
From July 23 to 25, over 3,000 brands from 24 countries and regions will gather at the Vietbeauty & Cosmobeauté Vietnam 2026 and Beautycare Plus 2026 exhibitions at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City.
From July 23 to 25, 2026, Informa Markets Vietnam will host the exhibition series Vietbeauty, Cosmobeauté Vietnam, and Beautycare Plus 2026 at the Saigon Exhibition and Convention Center (SECC).
The beauty industry is entering a phase of profound transformation under the influence of artificial intelligence (AI), beauty technology, e-commerce, sustainable consumption trends, and the demand for personalized customer experiences. These factors are reshaping the entire value chain, from research and production to branding and customer loyalty.
However, new opportunities come with new demands. Companies seeking sustainable growth must not only develop high-quality products but also invest in innovation, brand building, compliance with international standards, and enhancing competitiveness to gradually capture regional and global markets. For this reason, Vietbeauty & Cosmobeauté Vietnam and Beautycare Plus position themselves not merely as trade fairs but as comprehensive networking platforms.
According to Dr. Le Ton Dung, President of the Vietnam Association of Aesthetic Medicine (AMSV), the Vietnamese beauty industry has developed strongly in recent years in terms of both market size and consumer demand. This is accompanied by a rising demand for safety, efficacy, professional ethics, professional standards, and responsible use.
As consumers increasingly value safe, traceable, and environmentally friendly products that utilize modern technologies, the Vietnamese beauty industry faces significant growth opportunities but must also improve quality and achieve comprehensive standardization.
The event is more than just a showcase for the latest beauty products, technologies, and trends; it reflects the dramatic changes in a rapidly growing market and opens networking opportunities for Vietnamese enterprises to integrate more deeply into the global value chain.
With an exhibition area of up to 17,600 m², over 600 participating companies, and thousands of international brands, the fair covers the entire beauty industry ecosystem—from cosmetics, skincare, fragrances, haircare, nail products, spa equipment, and beauty services to raw materials, packaging, and OEM/ODM solutions. The B2B VIP buyer networking program continues to act as a bridge between manufacturers, importers, distributors, retailers, and beauty service providers, fostering partnerships and market expansion.
While exhibitions were once primarily viewed as trade promotion measures, they are increasingly evolving, alongside the development of the beauty industry, into forums for companies, experts, investors, and professional associations to share knowledge, update technologies, and shape new development trends.
In her opening ceremony speech, Tracy Dang, representative of the Organizing Committee of Informa Markets Vietnam, stated that the global beauty industry is entering a phase of significant transformation.
According to Tracy Dang, Vietnam, thanks to its young population, growing middle class, and steadily increasing demand for health and beauty care, is becoming one of the most dynamic beauty markets in Southeast Asia.
According to the organizers, a highlight of this year’s exhibition is the Malaysia Country Focus program, which will showcase typical Malaysian brands while promoting trade and investment cooperation in the beauty sector among countries in the region.