Editor’s Note
**Editor’s Note:** This piece explores how the upcoming Vietbeauty, Cosmobeauté Vietnam, and Beautycare Plus 2026 exhibitions transcend a typical commercial showcase, highlighting their role in reflecting market evolution and fostering global value chain integration for Vietnamese enterprises.
This event is not merely a showcase of the latest beauty products, technologies, and trends; it reflects the dramatic transformations in a rapidly growing market and opens networking opportunities for Vietnamese companies to participate more deeply in the global value chain.
From July 23 to 25, 2026, Informa Markets Vietnam will launch the series of exhibitions Vietbeauty, Cosmobeauté Vietnam, and Beautycare Plus 2026 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City.
With an exhibition area of up to 17,600 square meters, over 600 participating companies, and thousands of global brands, the exhibition covers the entire beauty industry ecosystem, ranging from cosmetics, skincare, fragrances, hair care products, and nail products to spa equipment and beauty services, as well as raw materials, packaging, and OEM/ODM manufacturing solutions. The B2B VIP Buyer networking program continues to act as a link between manufacturers, importers, distributors, retailers, and beauty service companies, facilitating partnerships and market expansion.
While exhibitions were once primarily considered commercial promotional activities, with the development of the beauty industry, they are now gradually becoming a forum for companies, experts, investors, and professional organizations to exchange knowledge, update technology, and shape new development trends.
In her speech at the opening ceremony, Ms. Tracy Dang, representative of the organizing committee of Informa Markets Vietnam, stated that the global beauty industry is undergoing a radical transformation driven by artificial intelligence, beauty tech, e-commerce, sustainable consumption trends, and the need for personalized customer experiences. These factors are changing the entire value chain, from R&D and production to brand building and consumer engagement.
According to Tracy Dang, Vietnam is emerging as one of the most dynamic beauty markets in Southeast Asia, thanks to its young population, expanding middle class, and ever-increasing demand for healthcare and beauty.
However, opportunities come with new requirements. Companies seeking sustainable growth not only need to produce high-quality products but also need to invest in innovation, build brands, adhere to international standards, and enhance competitiveness, in order to gradually expand into regional and global markets. For this reason, the Vietbeauty & Cosmobeauté Vietnam and Beautycare Plus exhibitions are seen as a comprehensive networking platform, not just an ordinary trade fair.
According to the organizers, a highlight of this year’s exhibition is the program focusing on Malaysia, which aims to showcase typical Malaysian brands while promoting commercial and investment cooperation in the beauty sector among countries in the region.
Not only companies, but also professionals face the need to adapt to the rapid pace of innovation in this sector.
According to Dr. Le Trung Dong, Chairman of the Vietnam Association of Aesthetic Medicine (AMSV), the Vietnamese beauty sector has seen remarkable growth in recent years, both in terms of market size and consumer demand. This is accompanied by increasing demands for safety, efficacy, professional ethics, and professional standards, as well as the responsible application of science and technology.
He emphasized that trends such as AI in data analytics, personalized customer care, regenerative medicine, minimally invasive techniques, and evidence-based skincare are shaping the new landscape of the beauty industry. This requires companies, doctors, and experts to continuously update their knowledge, standardize their expertise, and expand international cooperation.
Assessing this year’s exhibition series, Dr. Le Trung Dong noted that the Vietbeauty & Cosmobeauté Vietnam exhibition has expanded its role from a mere commercial promotional event to a forum connecting research, training, practice, and market development. It also provides a space for companies to learn about the latest trends in technology, professional standards, and the legal framework for the beauty industry.
What distinguishes the Vietbeauty & Cosmobeauté Vietnam 2026 exhibition is not only the scale of the pavilions but also the system of thematic forums held throughout the three exhibition days.
Within the framework of the event, many workshops focused on topics relevant to the business community, such as brand building, green transformation in spa businesses, innovation, developing the next generation of Vietnamese beauty brands, updating legal regulations, expanding export markets, and applying technology in business operations.
The Master Beauty 2026 Awards were also organized to honor individuals and organizations that have made significant contributions to the field, promoting a spirit of innovation and professional responsibility.
