Editor’s Note
The 11th Incheon Beauty & Healthcare Show opened on the 23rd at Songdo Convensia, running through the 25th. Hosted by Incheon Metropolitan City and the Incheon Tourism Organization, the event highlights the latest K-beauty products and technologies.
The Incheon Beauty & Healthcare Show, a premier beauty and healthcare industry exhibition hosted by Incheon Metropolitan City and the Incheon Tourism Organization, opened on the 23rd at Songdo Convensia. The event, organized by Incheon City and co-hosted by the Incheon Tourism Organization and Segye Exhibition Co., Ltd., will run for three days until the 25th.
Now in its 11th edition, the Beauty & Healthcare Show is a specialized exhibition showcasing the latest products and technologies in K-beauty and healthcare. This year, the exhibition scale has been doubled compared to last year, with a strengthened focus on business-to-business (B2B) functions.
The exhibition features 173 domestic and international companies from sectors including basic and color cosmetics, skincare and hair care, healthcare, and wellness services. Special zones such as an Export Support Zone, Brand Pop-up Zone, Overseas Brand Zone, and Institutional/Organizational Pavilion are also operating at the venue.
Notably, the regional beauty company pavilion, supported by the Incheon Port Authority and Incheon Techno Park (TP), includes 30 selected companies showcasing their products and technologies.
B2B programs have been arranged to expand corporate sales channels. The Global Export Consultation Meeting, co-hosted by the Korea Trade-Investment Promotion Agency (KOTRA) and the Incheon Regional Office of SMEs and Startups, will facilitate one-on-one meetings between 37 overseas buyers from 17 countries across Asia, Africa, and the Americas, and domestic companies.
For the first time this year, a Domestic Distribution Buyer Purchase Consultation Meeting is being held in collaboration with the Korea Small and Medium Venture Business Distribution Center. Approximately 40 merchandisers (MDs) from online and offline distribution platforms, including Hyundai Home Shopping, Lotte Mart, and 11st, will participate in consultations with exhibitors.
Additionally, programs to support SMEs in exploring domestic and international markets, such as live commerce training and export support consulting, are being offered.
Experience programs for general visitors have also been expanded. The venue offers various activities and events, including custom cosmetics making, personal color diagnosis, beauty and hair curation, wellness aroma experiences, and crafting Songdo Convensia’s character ‘Song-i’ doll.