Editor’s Note
MTG has unveiled its ‘JAPAN BEAUTY’ concept, positioning ReFa as a leader in J-Beauty. The strategy focuses on global branding and product innovation rooted in traditional Japanese craftsmanship.
MTG, the company behind the beauty device brand ReFa, has announced its ‘JAPAN BEAUTY’ concept. The company aims to promote ReFa products as ‘J-Beauty’ (Japanese-made cosmetics). Going forward, it will advance branding overseas and strengthen product development that integrates traditional Japanese crafts.
New Product Launch and Brand Vision
At a recent new product and brand vision presentation, MTG President Tsuyoshi Matsushita emphasized,
“By having our products installed in hotels, awareness among inbound tourists is expanding.”
The company will release a heart-shaped hair dryer and other products starting July 22.