Editor’s Note
**Editor’s Note:** This article explores the rising popularity of Korean-style eyelash perms in Kyoto, highlighting their reduced damage to natural lashes and longer-lasting results. We examine why elua Kyoto Ekimae Store introduced this service to meet growing local demand.
Korean-style eyelash perm is a treatment that causes less damage to natural lashes compared to traditional eyelash perms, with results lasting approximately two months. Its characteristic feature is the ability to create a natural, bundled effect towards the tips of the lashes. In response to increasing inquiries in the Kyoto area, elua Kyoto Ekimae Store decided to introduce this service. Many customers who repeatedly receive eyelash perms experience accumulated strain on their natural lashes. This new option is gaining attention as a way to balance reduced damage with long-lasting results.
*Duration may vary depending on individual differences and lifestyle habits.
elua positions the introduction of new menu items as “expanding customers’ right to choose their desired finish.” Starting from each customer’s “ideal look,” the salon conducts consultations on lash condition, eye shape, and lifestyle to propose a personalized design. With the addition of Korean-style eyelash perm, alongside regular eyelash perm, Parisienne, and NOBIRU Lash, elua has established a system to meet a wider range of needs in the Kyoto area.
The Korean-style eyelash perm, which lasts about two months, is a suitable option for customers with longer intervals between visits and also helps attract those who hesitated to come due to concerns about lash damage. elua aims to achieve its store-wide targets of an 80% rebooking rate and an average customer spend of ¥9,000–10,000 in the Kyoto area as well.
A. Yes, at elua Kyoto Ekimae Store (Kyoto City, Kyoto Station area).
A. Regular perm creates a strong curl, while Korean-style causes less damage, lasts about two months, and creates a natural bundled effect towards the tips.
A. It is said to last about two months, though this varies by individual and lifestyle.
A. Online reservations via Hot Pepper Beauty are convenient.
Store Name: elua Kyoto Ekimae Store
Access: Kyoto Station area