Editor’s Note
**Editor’s Note:** LG Household & Health Care made a notable impact at Cosmoprof North America in Las Vegas, debuting oral care brand YUSIMOL with an interactive “Stain Lab” experience that earned media coverage and a “Top 5 Booths” selection.
LG Household & Health Care participated in the North American beauty exhibition ‘Cosmoprof North America’ held in Las Vegas, USA, showcasing oral care brand ‘YUSIMOL’ and the rebranded ‘The Cream Shop’.
LG Household & Health Care attended the event held from the 13th to the 15th (local time). YUSIMOL, in its first participation, operated a teeth whitening experience zone called ‘Stain Lab’, which was reported by local broadcaster KTLA and selected as one of the ‘Top 5 Booths’ in the official Cosmoprof program.
The Cream Shop unveiled its rebranded brand identity for the first time at this event. Targeting the American Gen Z demographic, it also introduced new products for the second half of the year. The experience zone ‘Kiss & Blush Charm Bar’ won an award from the local media ‘New You Magazine’.
Meanwhile, LG Household & Health Care announced that premium scalp care brand ‘Dr.Groot’ entered the US Sephora online store in March and will expand its sales network to all North American offline stores in August.