Editor’s Note
**Editor’s Note:** NewnAI’s strong showing at Cosmoprof Las Vegas 2026, with 213 consultations and proof-of-concept discussions, underscores the growing global demand for AI-driven beauty analytics.
NewnAI (CEO Bae Seong-hwan), an industrial AI analytics company, announced on the 22nd that it received high interest from local buyers at Cosmoprof Las Vegas 2026, the world’s largest B2B beauty trade fair held in Las Vegas, USA.
At the exhibition, NewnAI set up a real-time demonstration space for its beauty-specific ontology AI analysis platform ‘VUSSENS’ and showcased the platform’s core features to North American visitors and buyers. Throughout the event, the NewnAI booth reportedly saw a steady stream of global brand representatives and major retail buyers eager to see the next-generation beauty tech demonstrations and consider adoption.
In particular, NewnAI held technology verification (PoC) discussions with several companies, including BIGO SKIN SOLUTIONS, a medical aesthetic and high-functional skincare company headquartered in Mexico, and agreed to proceed with follow-up practical reviews.
Additionally, the company conducted a meeting with Givaudan, the world’s largest fragrance manufacturer based in Switzerland, regarding the adoption of VUSSENS, and held a total of 213 consultations with local beauty company representatives.
At the exhibition site, the platform demonstrated ultra-precise ‘persona analysis’ based on race, age, and skin type, leveraging a knowledge system trained on over 800 billion tokens, which received a strong response. Inquiries came from major domestic companies with North American subsidiaries, as well as local brands and ODM companies.
The ‘interactive dashboard,’ which goes beyond simple trend keyword frequency checks to provide a clear view of complex causal relationships between ‘ingredients and efficacy’ and ‘skin concerns and products,’ helped attendees understand the platform. The algorithm-based AI analysis function, which understands the context of North American consumer language and predicts ‘leading trends,’ also met corporate needs.
Furthermore, unlike existing LLMs like Gemini and Claude, which have limitations in reflecting real-time trends after their training cutoffs, VUSSENS learns and analyzes social media data in real-time to provide accurate beauty trend analysis, earning high trust from buyers.
The platform’s ability to precisely analyze correlations between social media data and e-commerce sales data also attracted local buyers’ attention. It was recognized for its differentiation in tracking the entire ‘consumer journey’ from social awareness to actual purchase in commerce, and visually measuring tangible marketing and sales performance based on this. Key retail and brand representatives who visited the booth actively inquired about specific conditions and processes for adoption.
A demonstration of the ‘multimodal AI engine,’ which analyzes video content such as TikTok and Instagram Reels in real-time, tailored to the active short-form marketing in the North American market, further energized the scene. The technology, which simultaneously tracks voice (STT) and subtitles (OCR) in videos to identify the starting point and spread path of trends, was highly evaluated as a data-driven trend prediction tool. The proven technical capabilities through collaborations with major domestic and international beauty companies such as L’Oréal, APR, Amorepacific, CJ Olive Young, and Cosmax further enhanced local trust.
