Editor’s Note
**Editor’s Note:** This article explores the evolving Korean beauty market, highlighting a shift from aesthetic procedures and cosmetics to a holistic “skin management” approach that emphasizes continuous care, monitoring, and the combined use of devices and ingredients.
In recent years, interest in Korean beauty has surged in Japan. Previously focused on aesthetic medicine, makeup, and K-beauty cosmetics, the concept of ‘skin management’ itself has now become widely accepted. In Korean skin management, it is common to not only perform single treatments but to continuously monitor skin conditions and combine various beauty devices and ingredients to maintain optimal skin health. Among these, peeling is one of the representative treatments adopted by many clinics and esthetic salons. However, market maturity has brought new challenges.
The number of salons introducing peeling menus in Japan is increasing. Various types of peels—AHA, BHA, PHA, LHA—have become widespread, and many salons have adopted peels in recent years, starting with Lala Peel, which is also used in Korean clinics. However, as more salons introduce these treatments, management challenges such as price competition, differentiation from competitors, improving repeat rates, and building high-value menus have become more pronounced. Moving forward, it is not just about ‘introducing peeling’ but about the philosophy behind how skin management is provided.
Against this market backdrop, a new peeling concept is spreading in Korea: the ‘5th Generation Peeling.’ Doctor Peel (Duct Peel), handled by b-models Co., Ltd., is one of the representative products in this category and is being introduced to the Japanese market. According to materials, Doctor Peel (Duct Peel) is developed based on a unique technology distinct from conventional peels, featuring joint development with Korean dermatological research institutes and product design utilizing skin data. It also adopts a unique concept combining the world’s first patented natural peeling technology, lactic acid bacteria-derived technology, and a focus on the microbiome.
In Korean beauty clinics, peeling is not offered alone but as part of comprehensive skin management menus that combine high-density ultrasound treatments (e.g., LDM), LED light therapy, treatments with high-performance beauty devices, and advanced home care with high-concentration products. The 5th Generation Doctor Peel (Duct Peel) is also designed with this Korean treatment flow in mind, aiming to provide an authentic Korean skin management experience without traveling to Korea. This is not just about adding a treatment but about introducing the entire ‘Korean skin management menu’ concept to Japanese salons.
b-models Co., Ltd. aims to be more than just a product distributor. In addition to partnering with Korean beauty manufacturers, they offer knowledge and technical education for the only international qualification in Korean skin management, introductory training, diploma issuance, salon operation support, promotional material provision, and DX-based management support. This creates an environment where beauty salons can sustainably offer Korean beauty menus.
b-models Co., Ltd. aims not only to distribute Doctor Peel as a product but also to promote the spread of ‘Korean skin management’ as a new beauty culture. Through partnerships with Korean beauty manufacturers, strengthening educational systems, and utilizing beauty DX, they will promote an environment where beauty salons can continuously offer high-value-added menus, contributing to the further development of Korean beauty in the Japanese market.
Company Name: b-models Co., Ltd.
Representative: Fumiya Kusumoto, President
Location: 302, 3-8-15 Nishinakajima, Yodogawa-ku, Osaka City, Osaka Prefecture
Business Activities:
– Planning and sales of beauty devices and products
– Korean beauty-related business
– Beauty school operations
– Esthetic salon management support
– AI/DX support services
Official Website: https://esthemachine-ec.com/
5th Generation Peeling: Duct Peel Special Site: https://esthemachine-ec.com/dactorpeel/
Official Instagram: https://www.instagram.com/bmodels_official/
Contact for Inquiries: b-models Co., Ltd., Tel: 06-7777-4683, Email: [email protected], Reception Hours: 9:30-18:30