Editor’s Note
**Editor’s Note:** This article explores the shift in pore care from traditional comedone removal to a more holistic “pore management” approach, highlighting the Korean-inspired esV10 machine’s entry into Japanese beauty salons.
From ‘removing comedones’ to ‘managing pores’ – a new era in pore care. The Korean approach to pore management, gaining traction in Korea, is now entering the Japanese beauty salon market.
Company: b-models Co., Ltd.
Comedones popping out like garden eels? The cutting-edge Korean pore management machine esV10 begins nationwide rollout.
b-models Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; CEO: Fumiya Kusumoto) has started the domestic salon distribution of the pore management device ‘esV10’, which is gaining attention in Korea.
In recent years, social media has seen videos of comedones popping out of pores go viral as ‘Comedone Garden Eels’, with related clips on TikTok amassing over 2 million views (based on the company’s own account performance), capturing the interest of many users.
Meanwhile, in Korean beauty, this phenomenon is not merely seen as ‘trendy content’ but is utilized as an entry point for ‘pore management’ – visualizing pore conditions to then guide subsequent peeling and Korean skin care routines.
b-models has begun offering a pore management program centered around the esV10 to popularize this new beauty culture of Korean-style pore management in Japan.
*Image is for illustrative purposes.*
On TikTok and Instagram, videos of comedones popping out of pores are going viral worldwide, described as ‘looking like garden eels’.
Traditionally, pore care often only allowed the practitioner to see the changes, making it difficult for clients to understand their own pore conditions.
However, by visualizing comedones, clients can now see their pore status for themselves, making it easier to perceive the difference before and after treatment.
While these videos spread on social media as ‘fun content’, beauty salons can potentially use them as a ‘counseling tool to help clients understand their pore condition’.
In Korean beauty, the concept is shifting from ‘treatments to clean pores’ to ‘pore management’ – continuously monitoring and managing pore conditions.
Therefore, treatments are not solely aimed at removing comedones but typically propose a comprehensive program including:
- Assessment of pore condition
- Care for sebum and dead skin cells
- Peeling
- Soothing
- Home care
b-models positions the esV10 as an entry point into Korean skin management menus, offering menu designs that combine it with AI skin diagnosis, peeling, and water light management.
esV10 pore management treatment utilizing special packs and a combination of thermal heat, microcurrent, and vibration.
The esV10 is a Korean-origin pore management device that allows practitioners to proceed with treatment while checking the condition of sebum and comedones clogged in pores. By sharing the comedone status with the client during the procedure, it becomes easier to explain ‘why pore care is necessary’.
Traditional pore care often relied on the feeling of ‘becoming clean’.
In contrast, the esV10 enables visual confirmation of pore conditions during treatment, facilitating client communication and home care recommendations.
b-models supports the introduction of the esV10 not as a standalone device, but as part of a total program combining peeling, Korean skin management, and AI skin diagnosis.
In Korean beauty, the idea is spreading that pores are not ‘removed and done’, but ‘something to be continuously managed’. Through the esV10, we aim to spread this new beauty culture of Korean-style pore management in Japan.”
b-models will roll out a pore management program centered on the esV10, combined with peeling, AI skin diagnosis, and Korean skin management menus, to beauty salons nationwide. Additionally, they aim to establish a standard for ‘pore management’ in Korean beauty by providing integrated support including salon startup assistance, technical training, counseling education, and sales promotion support.
Company Overview
Company Name: b-models Co., Ltd.
Representative: CEO Fumiya Kusumoto
Location: 3-8-15 302, Nishinakajima, Yodogawa-ku, Osaka City, Osaka Prefecture
Business Activities:
- Planning and sales of beauty devices and materials
- Korean beauty-related business
- Beauty school operations
- Esthetic salon management support
- AI/DX support services
Contact Information for This Matter:
b-models Co., Ltd.
esV10 (Comedone Garden Eel Machine) Representative
Phone: 06-7777-4683
Reception Hours: 9:30 AM – 6:30 PM