Editor’s Note
This article highlights a pivotal seminar in Santo Domingo, where Barentz Dominicana and Croda Beauty unveiled emerging trends in hair and skin care. The event underscores the region’s commitment to blending science and sensory innovation to meet evolving consumer demands.
The beauty of the future is taking shape in the Caribbean: Barentz Dominicana and Croda Beauty presented the trends that will transform hair and skin care.
Specialists, formulators, and manufacturers gathered in Santo Domingo to learn about new technologies that will shape the cosmetic industry in the Dominican Republic and the region.
SANTO DOMINGO, DOMINICAN REPUBLIC – The beauty industry is advancing toward a new era where science, innovation, and sensory experience become fundamental pillars for developing more effective products tailored to consumer needs.
With this vision, Barentz Dominicana, in partnership with Croda Beauty, held the seminar “Hair Care & Skin Care: Engineering the Future of Personal Care,” a meeting that brought together manufacturers, formulators, and specialists from the cosmetic sector in Santo Domingo to present the technologies and ingredients redefining hair and skin care.
During the event, trends, innovative solutions, and high-performance technologies were presented, aimed at developing hair and dermocosmetic products in response to an increasingly demanding Caribbean market, with better-informed consumers and constantly evolving local brands.
The meeting began with remarks from Salvador Cuevas, Country Manager of Barentz Dominicana, who highlighted the importance of providing Dominican manufacturers with tools and knowledge to boost the industry’s competitiveness.
One of the main topics addressed was hair care in tropical climates, considering factors such as humidity, heat, sun exposure, and the diversity of hair textures present in the region. The shared technologies allow for the creation of specialized solutions for curly, afro, and textured hair, as well as alternatives adapted to different skin needs.
Among the trends that will shape the industry in 2026 are the “skinification” of hair, the growth of scalp care, the application of biotechnology in cosmetic ingredients, sustainability, and minimalist and multifunctional formulations.
Beyond the technical presentations, the seminar offered a practical experience where attendees could evaluate finished formulations, assess textures, fragrances, absorption, and performance of different technologies, as well as exchange knowledge with national and international experts.
Sensory experience has become a key element in the modern cosmetic industry. Aspects such as texture, finish, post-use sensation, and perceived quality directly influence the connection between the consumer and the product.
The program featured participation from specialists at Barentz Dominicana and Croda Beauty, who shared knowledge on cosmetic formulation, ingredient development, innovation, and analysis of major international industry trends.
This strategic alliance combines Barentz Dominicana’s local market knowledge and technical support with Croda Beauty’s scientific research, innovation, and global portfolio of functional ingredients, creating new opportunities for Dominican and regional manufacturers.
With initiatives like this, Barentz Dominicana reaffirms its commitment to strengthening the national cosmetic industry, facilitating access to global technologies and solutions that enable the development of more competitive, sustainable, and innovative products from the Caribbean to the world.