Editor’s Note
Medians has secured full regulatory certifications for key global markets, including US MoCRA, EU CPNP, and China NMPA, positioning the company to expedite new partnership discussions amid stricter international compliance standards.
Medians has fully established the necessary approvals and registration systems for entering key global markets, including the recently strengthened US MoCRA (Modernization of Cosmetics Regulation Act), EU CPNP (Cosmetic Products Notification Portal), and China NMPA (National Medical Products Administration). By proactively meeting stricter regulatory requirements in various countries, the company is expected to accelerate discussions on new partnerships and product supply contracts with major global distributors.
Medians Co., Ltd. has leveraged the world’s largest infant and toddler exhibition, ‘CBME China,’ to strengthen its foundation for global business expansion and secure overseas growth momentum. At this exhibition, the company moved beyond its existing China-centric overseas business structure, conducting consecutive business meetings with buyers from diverse countries including North America, the Middle East, Russia, and the CIS (Commonwealth of Independent States). Through these efforts, Medians diversified its overseas distribution network and confirmed the potential for pioneering new markets.
Alongside regulatory readiness, Medians garnered significant interest from buyers by showcasing its proven brand lineup, including the representative household hygiene brand ‘B&B’ and the sensitive skin specialist skincare brand ‘Dr.ato,’ both of which have built unrivaled recognition in the global infant and toddler market. Based on 46 years of accumulated quality and safety, the portfolio—ranging from baby laundry detergents and cleansers to high-functional skincare—is evaluated as a key driver for pioneering new markets.
Based on the global network secured at this exhibition, Medians plans to expand distribution partners by country and introduce tailored product portfolios suited to regional market characteristics in areas like North America and the Middle East, fostering overseas business as a mid-to-long-term core growth engine. Recent outcomes are becoming visible, including discussions on expanding cooperation with key Chinese distributors and requests for new product proposals.
