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【Terme Viglia】Terme Vigliatore: Wellness Continues to Blossom: The Evolution of Anthea and the Birth of a New Brand for Scalp Health

Jul 18, 2026

Editor’s Note

**Editor’s Note:** This article explores the evolution of Anthea Spa, from its founding in 2010 as a wellness center to its latest expansion into scalp health with a new brand. We examine how the company has maintained its core identity while growing.

Company Background and Evolution

Terme Vigliatore. Wellness Continues to Blossom: The Evolution of Anthea and the Birth of a New Brand for Scalp Health
by Redazione | Jul 18, 2026 | News, Chronicle
The company Anthea Spa was founded in 2010 as a wellness and aesthetic center. Taking its name from the concept of “Anthea,” a flower that blooms, the company has undergone constant evolution.
A splendid and active reality that still maintains its original identity as an aesthetic and wellness center: an excellence structure that cares for the person 360 degrees, offering complete treatments for body and mind.

Expansion into Hair Care

In 2019, the Hair area was inaugurated alongside this journey. From day one, the promise of the Hair Stylists has been to care for people deeply, perfectly integrating with the center’s philosophy, because today it is no longer enough to do a color or a beard: listening is needed.
Hair and beard care has become a true wellness need. The entire working method starts with a detailed consultation, dedicated to both male and female audiences, the only tool that allows understanding the real needs of the client.

“Precisely thanks to this attentive listening, professionals often encounter widespread anomalies such as early hair loss, seborrhea, dermatitis, itching, and excessive sweating. They have understood the need to treat skin problems that affect many young people, who often do not know about the existence of specific paths or who to turn to for a first analysis,” explains founder and owner Luisa Giamboi.

Anthea has chosen to invest in high specialization in trichology, in the company S.Tri.

New Brand for Scalp Health

“For the specific care of the scalp, the center has developed a targeted protocol that leverages the benefits of nature: exclusively products based on thermal water certified by the Ministry of Health are used, including cutaneous thermal muds, ideal for purifying, soothing, and regenerating the skin deeply and non-invasively. It is important to emphasize how these anomalies affect both men and women and how crucial it is not to underestimate the signals that the scalp sends.
Today, this very strong specialization and verticalization in skin care have created a new and important need: to found a brand entirely dedicated to scalp health, to offer even more targeted, scientific, and cutting-edge responses.”
PUBLI-EDITORIAL ARTICLE

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⏰ Published on: July 18, 2026