Editor’s Note
**Editor’s Note:** This article introduces HULO CARE, a Vietnamese therapeutic cosmetics brand launched in 2024. Founded by industry experts, the brand aims to rebuild local consumer trust and elevate Vietnamese-made products through high-quality, homegrown innovation.
HULO CARE is a Vietnamese brand of therapeutic cosmetics built on the ambition to elevate Vietnamese cosmetics. Founded in Vietnam in 2024 by experts in the imported cosmetics industry, the team recognized that Vietnamese consumers still favored foreign products and lacked trust in local brands. This realization drove HULO CARE to build a high-quality Vietnamese therapeutic cosmetics brand, made by Vietnamese themselves.
With a vision to become a leading Vietnamese therapeutic cosmetics brand with global competitiveness, HULO CARE is committed to developing high-quality, safe, and effective products for users. The brand fully adheres to a development direction based on science and quality.
HULO CARE develops its products based on scientific principles through a tightly controlled process from formulation research to production. Each product meets the following criteria before market launch: efficacy, safety, stability, and legal compliance. The R&D department is led by a team of highly qualified pharmacists who continuously update their knowledge on the latest raw material trends and pharmaceutical technologies to improve efficacy, user experience, and practical production capabilities.
Alongside brand development, HULO CARE offers comprehensive OEM/ODM services. With a cGMP-certified factory (ASEAN standards) and a highly specialized legal department, HULO CARE ensures that each product is not only optimized for efficacy but also has standardized legal documentation. The experienced design team works closely with clients to perfect products, from packaging to brand imagery, providing professional and standardized solutions from the start.
The HULO CARE factory is equipped with a modern production system and equipment, meeting cGMP-ASEAN standards. The production line is designed to be integrated, supporting all stages from mixing, emulsification, filling, and packaging to quality control, ensuring the stability and consistency of each product batch. The factory focuses on maintenance, calibration, and operation of equipment according to approved procedures. Regular monitoring of the machinery system helps meet production requirements, supporting a stable cosmetics manufacturing process that complies with applicable quality standards.
All HULO CARE products are manufactured using professional processes, comply with current legal regulations, and meet quality standards before reaching consumers. The brand’s philosophy is that efficacy begins with understanding the skin. Currently, HULO CARE offers the following products:
– HULO Sheet Mask – A set of 10 sheet masks catering to different skin needs.
– EGF Compound Serum – A serum that helps reduce the appearance of fine wrinkles.
HULO CARE will continue to expand its product portfolio in the future, aiming to provide consumers with increasingly diverse skincare solutions. Upcoming products include:
– HULO Ginseng – A product line extracted from Vietnamese ginseng.
– HULO Care for Kids – A product line for infants and children.
– Aqua Marine Cleanser – A gentle facial cleanser.
– Derma Moist Body Cream – A body lotion.
Step by step, HULO CARE is solidifying the position of Vietnamese brands in the pharmaceutical and cosmetics field. With increasing consumer interest in product quality and transparency, HULO CARE establishes itself firmly based on scientific foundations and a sustainable development orientation. This is not only a development journey for a Vietnamese therapeutic cosmetics brand but also represents a new generation of brands where scientific and research capabilities become the foundation for creating long-term competitive value.