Editor’s Note
**Editor’s Note:** Donghwa Pharmaceutical has rebranded its Fusidin cosmetic line as a derma science skinwear brand, launching the ‘Fusidin 8 Barrier’ range with three new products.
Donghwa Pharmaceutical announced on the 27th that it has rebranded its cosmetic brand Fusidin as a derma science skinwear brand and launched its first product line, ‘Fusidin 8 Barrier’. The product line includes a skin booster essence, water glow moisturizing cream, and skin booster cream mask.
The rebranding focuses on strengthening the Fusidin brand as one specialized in skin barrier management, based on ingredient research and clinical data. The first product line after rebranding, ‘Fusidin 8 Barrier’, is designed to manage skin barriers with a focus on hydration, moisturizing, soothing, and skin texture.
The number ‘8’ in the product name signifies a combination of eight growth factors, including EGF (Epidermal Growth Factor), and also symbolizes continuous skin barrier management, like an infinity symbol.
The ‘Fusidin 8 Barrier’ line initially launches with three products: ▲ Skin Booster Essence ▲ Water Glow Moisturizing Cream ▲ Skin Booster Cream Mask. The Skin Booster Essence supplies moisture to the skin in the first step of skincare, while the Water Glow Moisturizing Cream manages skin hydration and moisturizing. The Skin Booster Cream Mask helps with intensive hydration and moisturizing care.
A Donghwa Pharmaceutical official stated:
Donghwa Pharmaceutical plans to sequentially launch a skin booster capsule ampoule, intensive cream, and watery mineral sunscreen, expanding the ‘Fusidin 8 Barrier’ lineup to a total of six products.