Editor’s Note
**Editor’s Note:** From July 23–25, Ho Chi Minh City will host Vietbeauty & Cosmobeauté Vietnam 2026 and Beautycare Plus 2026, bringing together over 3,000 brands from 24 countries. Beyond showcasing the latest beauty innovations, the event highlights a booming market and provides key networking opportunities for Vietnamese businesses.
From July 23 to 25, over 3,000 brands from 24 countries and territories will gather at the Vietbeauty & Cosmobeauté Vietnam 2026 and Beautycare Plus 2026 exhibitions, held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City.
Far more than a simple showcase of the latest products, technologies, and trends, this event reflects the dramatic changes in a rapidly expanding market and offers Vietnamese enterprises networking opportunities to participate more actively in the global value chain.
From July 23 to 25, 2026, Informa Markets Vietnam will launch the Vietbeauty, Cosmobeauté Vietnam, and Beautycare Plus 2026 exhibitions at the Saigon Exhibition and Convention Center (SECC).
With an exhibition area of up to 17,600 m², over 600 participating companies, and thousands of international brands, the exhibition covers the entire beauty industry ecosystem: cosmetics, skincare, fragrances, hair care, nail products, spa equipment, aesthetic services, raw materials, packaging, and OEM/ODM manufacturing solutions. The VIP Buyer B2B networking program continues to facilitate exchanges between manufacturers, importers, distributors, retailers, and beauty service providers, fostering partnerships and market development.
While exhibitions were previously primarily viewed as trade promotion activities, with the development of the beauty industry, they are gradually becoming a forum for companies, experts, investors, and professional organizations to share knowledge, update technologies, and shape new development trends.
The beauty market is entering a period of profound transformation driven by artificial intelligence (AI), beauty technologies, e-commerce, sustainable consumption trends, and the need for personalized customer experiences. These factors are reshaping the entire value chain, from research and production to branding and consumer engagement.
According to Tracy Dang, Vietnam is emerging as one of the most dynamic beauty markets in Southeast Asia, thanks to its young population, expanding middle class, and ever-increasing demand for health and beauty care.
However, opportunities also come with new requirements. Companies aiming for sustainable growth must not only create quality products but also invest in innovation, brand development, compliance with international standards, and competitiveness enhancement to gradually conquer regional and global markets. This is why Vietbeauty & Cosmobeauté Vietnam and Beautycare Plus position themselves as a comprehensive networking platform, not just a trade fair.
According to the organizers, one of the highlights of this year’s exhibition is the program on technological innovation and professional standardization.
Companies, as well as professionals, are facing the need to adapt to the rapid pace of innovation in the sector.
According to Dr. Le Ton Dung, President of the Vietnam Association of Aesthetic Medicine (AMSV), the beauty sector in Vietnam has experienced strong development in recent years, both in terms of market size and consumer demand. At the same time, there is a growing demand for safety, efficacy, professional ethics, professional standards, and responsible application of science and technology.
He argued that trends such as AI in data analysis and personalized customer services, regenerative medicine, minimally invasive technologies, and evidence-based skincare are reshaping the face of the beauty industry. This requires companies, doctors, and experts to constantly update their knowledge, standardize their skills, and develop international collaboration.
In his assessment of this year’s edition, Dr. Le Ton Dung emphasized that Vietbeauty & Cosmobeauté Vietnam has expanded its role from a simple trade promotion event to a forum connecting research, training, practice, and market development. This exhibition also provides companies with a space to learn about the latest technological trends, professional standards, and the legal framework of the beauty industry.