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【Shenzhen, Ch】Chinese Beauty Tech Brand ANLAN Launches Pink Light Facial Device, Appoints Mizuki Yamamoto as Ambassador

Jul 16, 2025

Editor’s Note

**Editor’s Note:** ANLAN, a Shenzhen-based beauty tech brand, launched the “Rose Lumi” facial device on July 13, featuring proprietary pink light technology. Priced at ¥19,800, it is available via official e-commerce sites, Amazon, QOO10, Rakuten Market, and TikTok Shop, with a phased rollout to electronics and variety stores. Model and actor Mizuki Yamamoto has been named brand ambassador, with TV commercials airing since launch.

Product Launch and Availability

Chinese beauty tech brand ANLAN, based in Shenzhen, launched the “Rose Lumi” facial device (¥19,800, as researched by the editorial department) on July 13, featuring its proprietary pink light technology. The device is available through the official EC site, Amazon, QOO10, Rakuten Market, and TikTok Shop, and will be sequentially sold at electronics retailers and variety stores. Model and actor Mizuki Yamamoto has been appointed as brand ambassador, with TV commercials airing since July 13.

Key Features and Technology

The “Rose Lumi” was developed to address common user frustrations such as “too many functions to master” and “difficulty in continuous use.” Its standout feature is the pink light generated by the proprietary full-area smart light technology “Evolumina.” By combining wavelength bands from 45 to 1100nm, it eliminates the need to switch light colors for different purposes (as with traditional red, blue, or LED lights), making it easy to incorporate into daily skincare routines. The device offers three modes tailored to specific goals, such as serum penetration and firming care. A 5-minute session supports skin brightness, elasticity, and a tightened appearance.

The body features an ergonomically designed teardrop-shaped 45-degree curved head, which fits facial curves as well as fine contours around the eyes, mouth, nasolabial folds, and jawline. Weighing approximately 112g, it is convenient for use at home, during travel, or on business trips.

Ambassador’s Perspective

At the media launch event, newly appointed brand ambassador Mizuki Yamamoto commented:

“I feel honored to be appointed as ambassador alongside the launch of the facial device. It has given me confidence in my skin.”

Yamamoto, who balances her career as a model and actor with raising a 3-year-old child, shared her approach to work-life balance:

“After my child goes to sleep, I create time for myself, or I watch my favorite anime while cooking. I have so many things I want to do that I never have enough time.”

She added:

“The appeal of ‘Rose Lumi’ is that you don’t need to choose a light color—you can use it without hesitation. It’s easy to continue even on busy days.”

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⏰ Published on: July 16, 2025