Editor’s Note
**Editor’s Note:** HuMeds, the aesthetic arm of Huons Group, has partnered with Chinese beauty firm GRENIA to accelerate its cosmetics market entry in China. The deal leverages GRENIA’s R&D, salon network, and training systems to introduce HuMeds’ derma cosmetic brand.
Huons Group’s aesthetic subsidiary HuMeds announced on the 17th that it has signed a strategic partnership agreement with GRENIA, a beauty company based in Anhui Province, China, to advance its entry into the Chinese cosmetics market. GRENIA is a bio-beauty company with R&D capabilities, operating an extensive aesthetic salon network and professional training system across China. Through this collaboration, HuMeds plans to apply its derma cosmetic brand ‘elravie’ to GRENIA’s professional skincare programs and expand product supply through local offline distribution channels. The two companies will launch the ‘elravie Re2O ECM Cosmetic’ product line in the Chinese market this September, accompanied by brand marketing. HuMeds also explained that they plan to pursue an O2O (Offline to Online) strategy, linking online sales based on the offline aesthetic network.
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