Editor’s Note
**Editor’s Note:** Tokyo Station welcomes a new beauty landmark with the reopening of the “Tokyo VIP Lounge” on July 21, 2026. Featuring hair irons at every seat and free trials of seven luxury brands—including KINUJO and YAMAN—this hands-free beauty hub offers busy modern women a perfect escape from just 440 yen for 30 minutes on weekdays.
~ From 440 yen for 30 minutes on weekdays, you can achieve perfection hands-free. A new ‘beauty hub’ for busy modern women reopens on Tuesday, July 21, 2026 ~
Heisei Enterprise Co., Ltd.
July 17, 2026, 23:08 UTC
Heisei Enterprise Co., Ltd. (Headquarters: Shiki City, Saitama Prefecture; President: Takaya Takura) will fully renovate the ‘Tokyo VIP Lounge’ (https://vipliner.biz/lounge/tokyo/ ※1), located near Tokyo Station’s Yaesu exit, as a ‘beauty lounge for traveling women’ and open it on Tuesday, July 21, 2026.
Hair irons and curling irons will be installed at each seat. (Image is for illustrative purposes)
In recent years, the area around Tokyo Station has faced a ‘powder room refugee’ issue, with a lack of places where women can comfortably do makeup and hairstyling after early morning arrivals or before events and outings. This renovation transforms the space into a ‘sophisticated environment overwhelmingly conducive to makeup application,’ featuring a white, cream, and gold color scheme, and doubling the number of powder room seats.
The key feature is that hair irons and curling irons are permanently installed at every seat in the powder room. Additionally, users can freely experience and compare a total of 7 ultra-luxury hair care appliance brands—including the explosively popular on social media ‘KINUJO,’ ‘Bioprogramming Hair Beauron 4D Plus,’ salon-exclusive ‘Radiant,’ and popular brands ‘YAMAN,’ ‘Panasonic,’ ‘Creath,’ and ‘Holistic Cures’—at no extra charge beyond the usage fee.
This new urban beauty spot is proposed not only for use before events, live concerts, or outings but also for dates or girls’ nights after work, allowing women to ‘arrive empty-handed and transform into their most beautiful selves.’
1. Hair irons and curling irons permanently installed at every powder room seat
Eliminates waiting time for rentals and the hassle of bringing your own; styling can begin the moment you sit down.
2. Free trial of 7 coveted latest hair care appliance brands, including the popular ‘KINUJO’
From ultra-luxury irons to the latest dryers, you can try and compare them hands-free.
3. Private ‘individual vanity’ space emphasizing privacy
The number of seats has been doubled, and each seat is equipped with a partition, allowing you to focus on your makeup without worrying about others’ eyes.
4. Exceptional cost performance, starting from 440 yen for 30 minutes on weekdays
You can easily use the latest beauty equipment for less than a coin before going out or when you need to fix your hair.
5. Also functions as an ‘experiential PR hub’ for beauty appliance manufacturers
Allows for thorough comparison of the latest beauty devices in a personal space, and tie-up PR slots with manufacturers are available.
Popular irons like the Beauron are also available! Try before you buy!
– KINUJO Co., Ltd.: KINUJO Straight Iron (6 units) / KINUJO Curl Iron (26mm: 5 units, 32mm: 5 units) / KINUJO Hair Dryer (3 units)
– Lumiereena Co., Ltd.: Hair Beauron 4D Plus [Straight] (3 units) / [Curl] (S-type 26.5mm: 1 unit, L-type 34.0mm: 1 unit)
– B next Co., Ltd.: Radiant Silk Pro Iron (4 units) / Curl Iron (26mm: 2 units, 32mm: 2 units)
– YAMAN Co., Ltd.: YAMAN Smooth Iron Photo Ion (4 units) / Curl Iron (32mm: 4 units)
– Panasonic Co., Ltd.: Straight Iron NanoCare (EH-HN50) (3 units) / Brush Straight Iron Ionity (EH-HS21: 1 unit, EH-HS31: 1 unit)
– Holistic Cures Co., Ltd.: Magnet Hair Pro Straight Iron (4 units) / Curl Iron (26mm: 2 units, 32mm: 2 units)
– Creath Co., Ltd.: Creath Ion Grace Straight (4 units) / Curl Iron (26mm: 2 units, 32mm: 2 units)
– Facility Name: Tokyo VIP Lounge
– Renovation Opening Date: Tuesday, July 21, 2026
– Location: 3F, Kato Building, 1-5-9 Yaesu, Chuo-ku, Tokyo
– Main Facilities: Powder room, luxury hair irons/curling irons, fitting room, shower (partially paid), free drinks, Wi-Fi, power outlets
– Usage Conditions: General use is available (requires downloading the ‘VIP Liner App’ and free membership registration for general use)
– Usage Fees (Tax Included): Weekdays: 440 yen for 30 minutes, 660 yen for 60 minutes; Weekends and holidays: 550 yen for 30 minutes, 770 yen for 60 minutes
The VIP Lounge operates at 5 locations nationwide: Tokyo, Osaka Umeda, Osaka Namba, Kyoto, and Nagoya. It is managed by the company as a waiting room for VIP Liner buses. This renovation of the Tokyo VIP Lounge was prompted by the consistently high praise for the powder room service among women, leading to a shortage of seats during morning bus arrival times. To meet the needs of beauty-conscious women, seats were increased and beauty devices were selected to match the number of seats.
※1. Currently under renovation; the detailed website and provided materials will launch after July 20.
※ On-site interviews and photography can be accommodated from the pre-opening on July 20.
[Contact Information]
Heisei Enterprise Co., Ltd.
Public Relations: Management Planning Department, Naoko Goto
TEL: 048-487-7387 / E-mail: [email protected]
URL: https://vipliner.biz/lounge/tokyo/
[About Heisei Enterprise]
Operates the ‘VIP Liner’ highway bus brand (https://vipliner.biz/), with the highest number of self-operated services between Tokyo and Osaka. Introduced women-only vehicles for the first time in Japan (quoted from a book). Operates waiting lounges ‘VIP Lounge’ and accommodation facilities ‘Hostel Wasabi’ in Tokyo, Nagoya, Kyoto, and Osaka. In addition to arranging inbound and outbound travel domestically and internationally, the ‘vip tour’ sightseeing bus tours sell popular tours such as Mt. Fuji climbing, fireworks festivals, and fruit picking. Achieves one-stop operations from tour planning combining travel and buses to sales. By developing various services starting from its original bus business, it aims to enhance convenience and reduce costs. President Takaya Takura appeared on TV Tokyo’s ‘Cambria Palace’ in April 2025, and his unique business model has been featured in numerous media outlets.
*Quoted from the book ‘The Least Bus-Company-Like Bus Company in Japan Chosen by Female Bus Travelers’ by Yasuo Tsurumaki (First edition published in 2018)
[Company Overview]
Heisei Enterprise Co., Ltd.
President: Takaya Takura
Location: HEG Building, 5-22-26 Honcho, Shiki City, Saitama Prefecture 353-0004
Established: December 11, 1992 (Heisei 4)
Business: Chartered sightseeing buses, shuttle buses, route buses, welfare lift buses, travel agency, automobile maintenance, fitness club business (https://curves.busde.com/), accommodation, real estate, etc.
Official Website: https://busde.com/
