Editor’s Note
**Editor’s Note:** This article explores the rapid acceleration of scientific advances in anti-aging, from cutting-edge ingredients to advanced procedures, reflecting a growing consumer demand for solutions that promote youthful appearance and longevity.
Today’s consumers are increasingly active for longer periods, and the face does not always reflect how we feel. Scientific advances are accelerating at a very fast pace, from more advanced procedures to cutting-edge ingredients that work in harmony with the skin’s biology to promote a youthful appearance and longevity. This is why the search for anti-aging solutions is one of the most in-demand, as evidenced by the boom in the cosmetic surgery industry. According to a survey by the International Society of Aesthetic Plastic Surgery (ISAPS) in Colombia, 490,944 aesthetic procedures were performed in the country in 2024, 10% more than the previous year, while facial rejuvenation treatments such as botulinum toxin and hyaluronic acid remain among the most in-demand in the country.
As part of Yanbal’s commitment to offering high-quality and effective products, Yanbal presents Genactive, a new line that marks the beginning of a new era in its facial treatment offering, inspired by the most innovative anti-aging aesthetic procedures.
The first innovation of this new line is Genactive Anti-Gravity Firming Serum, a formula with 32% active ingredients that provides a three-dimensional firming action:
Its technology helps strengthen the skin’s structure thanks to the action of biomimetic peptides and rosewood extract, an exclusive ingredient from the Cosmo International Ingredients research laboratories in France, whose activity is similar to retinol.
Additionally, it incorporates a hyaluronic acid complex that helps plump the skin, improve facial contour definition, and restore volume lost with age.
Finally, it combines tightening biopolymers and jojoba seed extract to provide a visible lifting action, helping to tighten and tone the skin for a firmer, smoother appearance.
The results support the efficacy of Genactive:
– Improves facial contour definition*.
– The face looks up to 7 years younger in 4 weeks**.
– Provides a long-lasting hydration effect for up to 24 hours***.
*Instrumental test using Canfield VECTRA XT analysis. **Instrumental test of facial image analysis. Use twice daily for 56 days. ***Instrumental corneometry test on a panel of 20 panelists aged 45 to 51. ****Perception test under dermatological control after 28 days of use. *****Perception test under dermatological control after 56 days of use.
94% of users perceived that it helps combat skin sagging, leaving the face firmer and more toned after 28 days of use. Likewise, 91% perceived that it helps plump and densify the skin to restore facial volume and redefine the facial oval. After 56 days of use, 94% highlighted a visible anti-wrinkle action, and 97% perceived a smoother and more even skin texture.
With Genactive, Yanbal strengthens its commitment to innovation in premium facial treatment, bringing more women technologies inspired by the latest advances in cosmetic science to visibly transform the skin and enhance their long-term beauty.
Yanbal is a community that believes in the transformative power of beauty to change lives. Through high-quality, effective, and stylish products, we provide a unique business opportunity and help. The launch of Genactive represents a new chapter in the company’s innovation history and strengthens its commitment to continue bringing science-backed solutions that help each person shine authentically.