Editor’s Note
**Editor’s Note:** The ‘Belleza y Salud’ 2026 fair returns to Corferias from August 13–17, spotlighting key trends reshaping the beauty industry. With a focus on dermo-aesthetics, professional barbering, and hair care transformation, the event offers a dynamic mix of trade shows, competitions, and professional development.
The ‘Belleza y Salud’ 2026 fair will take place from August 13 to 17 at Corferias, with a program focused on the trends currently shaping the evolution of the beauty industry. The event will bring together national and international companies, specialists, and entrepreneurs in an agenda that combines a trade show, competitions, congresses, and professional development spaces.
According to the organizers, the program will center on the rise of dermo-aesthetics, the professionalization of barbering, and the transformation of the hair care business—three segments that concentrate part of the market’s evolution.
One of the central events will be El Barbero del Año, a competition bringing together finalists selected through digital and in-person qualification processes. The final will be held on August 13 in the categories of Freestyle, Classic Contemporary Cut, and Creative Cut. The agenda will also include barber battles, specialized seminars, and technical demonstrations.
The program also includes the III International Congress of Aesthetics, where national and international specialists will address topics related to collagen biostimulation, state-of-the-art equipment, preventive aesthetic medicine, and marketing strategies for clinics and specialized centers.
The Hair Professional Congress Colombia will offer content aimed at stylists, hairdressers, and hair care professionals on cutting and coloring techniques, international trends, technological tools, and strategies to strengthen their businesses.
During the five days of the fair, there will also be activities on makeup, cosmetics, wellness, and nail design, with live demonstrations, training sessions, product launches, and spaces dedicated to new techniques and market trends.
