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【Seoul, South】Vertty Attracts Consumer and Overseas Buyer Attention at The Hyundai Pop-Up

Jul 21, 2026

Editor’s Note

**Editor’s Note:** This article highlights the successful conclusion of Vertty’s pop-up store at The Hyundai, held in partnership with Pick No.3. Featuring eight curated beauty brands, the event attracted Turkish and Swiss buyers and generated buzz through SNS content.

Pop-Up Success with Pick No.3: Turkish and Swiss Buyers Visit, Beauty Creator SNS Content Spreads

[COSIN Korea.com Reporter Gil Tae-yoon] Darum International’s vegan clean beauty brand Vertty announced on July 15 that it successfully concluded its pop-up store at The Hyundai, held in collaboration with Pick No.3.
The pop-up featured eight carefully selected beauty brands, including Vertty, Celeve, Baekayul, and Face Republic. Each brand showcased its flagship products and differentiated concepts, offering visitors the opportunity to directly experience a diverse range of beauty products.
Vertty, a vegan clean beauty brand for sensitive skin, introduced its representative products and engaged directly with consumers at the event. Its distinctive packaging and differentiated product capabilities attracted the attention of both consumers and industry professionals visiting the site.

“In particular, buyers from Turkey and Switzerland visited the site to examine Vertty’s products and brand competitiveness, showing high interest. Through this event, Vertty expanded its contact points with domestic consumers while confirming its potential for entry into the European and Middle Eastern markets.”

Beauty creators and influencers also visited the pop-up. Numerous creators and influencers, including Kongshuni, personally experienced and introduced Vertty products, and the on-site content they produced spread across social media. Vertty expects that brand awareness and consumer interest will continue even after the event concludes.

“This pop-up at The Hyundai was meaningful as it allowed us to directly showcase Vertty’s brand value and product capabilities to consumers and domestic and international buyers,” a Vertty representative said. “We will continue to strengthen Vertty’s competitiveness in domestic and international markets by expanding various offline events and exchanges with global buyers.”

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⏰ Published on: July 21, 2026