Editor’s Note
Cleo has secured cosmetic and quasi-drug manufacturing licenses for its Shizuoka Promotion Center, launching an end-to-end service covering production, assembly, logistics, and delivery.
Cleo (Chiyoda-ku, Tokyo) announced on the 21st that it has obtained licenses for cosmetic manufacturing and quasi-drug manufacturing (packaging, labeling, and storage) at its Shizuoka Promotion Center, and has officially launched a comprehensive service that handles everything from material production to assembly, logistics, and delivery.
Key operations covered include: gift sets and multi-SKU assortments, inclusion of accessories, sealing into individual boxes, affixing legally required labels, enclosing package inserts and instruction manuals, and printing lot numbers on products. The service also handles inspection, repackaging, and resealing of defective items that arise during distribution.
The company received requests from customers who wanted to entrust everything from sales promotion to logistics in one package. In response, Cleo set up a dedicated cosmetic manufacturing area within the Shizuoka Promotion Center. This enables the entire process—from creating promotional materials to product processing and delivery—to be completed at a single location, eliminating the management costs and time lags that arose from outsourcing to multiple companies.
On-site, manufacturing responsible engineers are consistently involved from quality inspection to shipment approval. The company aims to support product launches by linking the marketing expertise cultivated through planning and producing promotional campaigns with its manufacturing and logistics services.