Editor’s Note
**Editor’s Note:** Skin&Plus Co., Ltd. has introduced its premium aesthetic brand SAINT FRAN and derma brand REJUFINE at Lotte Homeshopping’s first U.S. pop-up store, marking a strategic push into the global K-beauty market.
Skin&Plus Co., Ltd. (CEO Seo Hyun-young) announced on the 21st that it participated in the first U.S. pop-up store of Lotte Homeshopping’s global K-brand platform ‘Eeseol’. At this pop-up store, Skin&Plus showcased both the premium aesthetic brand SAINT FRAN and the derma brand REJUFINE, which focuses on pre- and post-procedure skincare, highlighting brand competitiveness.
The flagship product of SAINT FRAN, the ‘W Skin Treatment Peach Cushion Pact’, attracted local consumers with its macaron-inspired design and concept combining makeup and skincare. Meanwhile, REJUFINE’s ‘Revital Care Cream’ continues to see strong sales, meeting consumer demand for skin barrier care and soothing effects. Both brands contributed to the pop-up store’s sales and revenue growth, reaffirming the competitiveness of K-beauty brands.
The pop-up store operates from the 17th of last month to the 15th of next month at The Grove, a premium shopping mall in Los Angeles, USA. This event was organized through Lotte Homeshopping’s new global K-brand platform ‘Eeseol’, which supports domestic small and medium beauty and lifestyle brands in their global expansion. Skin&Plus aims to enhance brand awareness in the North American market and further expand its global presence through this participation.