Editor’s Note
**Editor’s Note:** NewenAI is making a strategic push into North America with its beauty-focused AI platform, VUSSENS. Following strong engagement at Cosmoprof Las Vegas 2026—where the company held 213 consultations—the expansion signals growing demand for AI-driven persona analysis in the beauty sector.
NewenAI, an industry-specific AI analysis company, is targeting the North American market with its beauty-specialized AI analysis platform ‘VUSSENS’.
The company announced on the 22nd that it participated in ‘Cosmoprof Las Vegas 2026’, a B2B beauty trade fair held in Las Vegas, USA, and conducted 213 consultations with local companies.
At the exhibition, NewenAI set up a live demonstration space for VUSSENS and showcased its ‘Persona Analysis’ feature, which analyzes consumers by race, age, and skin type. The company discussed technology verification (PoC) with BIGO SKIN SOLUTIONS, a medical aesthetic and skincare company from Mexico, and agreed to proceed with follow-up practical reviews. It also held meetings with Swiss fragrance company Givaudan regarding the adoption of VUSSENS.
VUSSENS analyzes and visualizes the relationships between ingredients, efficacy, skin concerns, and products based on a knowledge system trained on over 800 billion tokens. It also provides real-time analysis of social media data to identify expressions and beauty trends used by North American consumers.
The platform introduced a feature that tracks the journey from social media interest to actual purchase. It analyzes the correlation between social media data and e-commerce sales data to visualize marketing and sales performance.
A multimodal AI engine that analyzes short-form video content such as TikTok and Instagram Reels was also demonstrated. It simultaneously tracks audio and subtitles in videos to identify the origin and spread path of trends.
NewenAI has collaborated with domestic and international beauty companies including L’Oréal, APR, Amorepacific, CJ Olive Young, and Cosmax.