Editor’s Note
This article highlights how Vietbeauty, Cosmobeauté Vietnam, and Beautycare Plus 2026 transcend a typical promotional event, serving as a platform for market transformation and global value chain integration for Vietnamese enterprises.
The event goes beyond a simple exhibition showcasing the latest beauty products, technologies, and trends. It reflects the rapid transformation of a fast-growing market and provides networking opportunities for Vietnamese enterprises to deepen their participation in the global value chain.
Informa Markets Vietnam will host the Vietbeauty, Cosmobeauté Vietnam, and Beautycare Plus 2026 exhibition series at the Saigon Exhibition and Convention Center (SECC) from July 23 to 25, 2026.
With an exhibition space of up to 17,600m², featuring over 600 exhibitors and thousands of international brands, the event covers the entire beauty industry ecosystem—from cosmetics, skincare, fragrances, hair care, nail products, spa equipment, and beauty services to raw materials, packaging, and OEM/ODM processing solutions. The B2B VIP buyer networking program serves as a bridge between manufacturers, importers, distributors, retailers, and beauty service providers, facilitating partnership building and market expansion.
In the past, exhibitions were primarily viewed as trade promotion activities. However, with the development of the beauty industry, they are gradually transforming into forums where businesses, professionals, investors, and industry associations share knowledge, update technologies, and shape new development trends.
At the opening ceremony, Ms. Tracy Dang, representative of the Informa Markets Vietnam organizing committee, stated that multiple factors—including artificial intelligence (AI), beauty technology, e-commerce, sustainable consumption trends, and the demand for personalized customer experiences—are driving significant changes in the global beauty industry. These elements are transforming the entire value chain, from R&D and branding to consumer engagement.
According to Ms. Tracy Dang, Vietnam is emerging as one of the most dynamic beauty markets in Southeast Asia, thanks to its young population, growing middle class, and ever-increasing demand for health and beauty care.
However, opportunities come with new requirements. Companies aiming for sustainable growth must not only produce high-quality products but also invest in innovation, brand building, meeting international standards, and enhancing competitiveness to gradually capture regional and global markets. For this reason, Vietbeauty & Cosmobeauté Vietnam and Beautycare Plus are positioning themselves not merely as trade fairs but as comprehensive networking platforms.
According to the organizers, a highlight of this year’s exhibition is the Malaysia Country Spotlight Program, which aims to introduce representative Malaysian brands while promoting trade and investment cooperation in the beauty sector among regional countries.
Not only businesses but also professionals face the need to adapt to the rapid pace of industry innovation. The demand for responsible application of science and technology is also increasing.
He argued that trends such as AI in data analysis and personalized customer management, regenerative medicine, minimally invasive techniques, and evidence-based skincare are shaping the new face of the beauty industry. He emphasized that to keep pace with these changes, businesses, doctors, and professionals must continuously update their knowledge, standardize expertise, and expand international cooperation.
Evaluating this year’s exhibition series, Dr. Le Ton Dung noted that Vietbeauty & Cosmobeauté Vietnam has expanded its role beyond a mere trade promotion event to a forum connecting research, education, practice, and market development. He added that the exhibition provides a space for businesses to access the latest technology trends, professional standards, and the legal framework of the beauty industry.
What sets Vietbeauty & Cosmobeauté Vietnam 2026 apart is not just the scale of the booths but also the system of thematic forums held throughout the three-day exhibition.
The event featured workshops focusing on topics of interest to the business community, including brand building, green transition in spa businesses, innovation, development of next-generation Vietnamese beauty brands, regulatory updates, export market expansion, and technology application in business operations.
The 2026 Master Beauty Awards were established to honor individuals and organizations that have made significant contributions to the industry and promoted innovation and professional responsibility.
Additionally, the International Conference on Aesthetic Dermatology and Anti-Aging (ICAD 2026) will bring together doctors, experts, and scientists from Vietnam and abroad to share new developments in aesthetic dermatology, anti-aging, regenerative medicine, and the latest treatment technologies. According to Dr. Le Ton Dung, this conference will contribute to enhancing professional capacity, promoting evidence-based practice, and providing practical value to the Vietnamese beauty industry.
Simultaneously, the 2026 Master Beauty Awards were also held to honor individuals and organizations that have made significant contributions to the industry and spread innovation and professional responsibility.
According to the organizers, the value of the exhibition is measured not only by the number of booths or visitors but also by the partnerships formed, ideas shared, and business opportunities opened after the event. Therefore, Informa Markets Vietnam plans to continuously develop Vietbeauty & Cosmobeauté Vietnam as a platform that promotes innovation, strengthens competitiveness, and supports many Vietnamese beauty brands to grow further in regional and international markets.
As consumers increasingly demand safe, traceable, and eco-friendly products, along with a growing need for products utilizing the latest technologies, the Vietnamese beauty industry faces significant growth opportunities but also the need to improve quality and achieve comprehensive standardization.
Thus, the Vietbeauty & Cosmobeauté Vietnam 2026 and Beautycare Plus 2026 exhibition series go beyond simply introducing new products. They reflect an industry-wide development trend where innovation is the driving force, technology is the foundation, and international cooperation is the lever for strengthening competitiveness. This is also a prerequisite for Vietnamese enterprises to participate more deeply in the global supply chain, build high-value brands, and achieve sustainable development in the new era.