Editor’s Note
The beauty industry is evolving beyond trade promotion, with Vietbeauty & Cosmobeauté Vietnam 2026 and Beautycare Plus 2026 set to gather over 3,000 brands from 24 countries in Ho Chi Minh City from July 23–25. This event signals a shift toward a dynamic forum for enterprises, experts, and investors, offering new opportunities for Vietnamese businesses to accelerate growth.
The beauty industry is accelerating its transformation: from international exhibitions to opportunities for boosting Vietnamese enterprises.
From July 23 to 25, more than 3,000 brands from 24 countries and territories will gather at the Vietbeauty & Cosmobeauté Vietnam 2026 and Beautycare Plus 2026 trade fairs, held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City.
From July 23 to 25, 2026, Informa Markets Vietnam will launch the series of exhibitions Vietbeauty, Cosmobeauté Vietnam, and Beautycare Plus 2026 at the Saigon Exhibition and Convention Center (SECC).
While exhibitions were previously considered primarily trade promotion activities, with the development of the beauty industry, they are now gradually becoming a forum for businesses, experts, investors, and professional organizations to share knowledge, update technology, and define new development trends.
During the opening ceremony, Tracy Dang, a representative of the organizing committee of Informa Markets Vietnam, noted that the beauty industry is undergoing a profound transformation due to the impact of artificial intelligence (AI), technology applied to beauty, e-commerce, sustainable consumption trends, and the need to offer personalized customer experiences. These factors are modifying the entire value chain, from research and production to brand creation and consumer interaction.
However, opportunities also bring new demands. Companies seeking sustainable growth not only need to create quality products but also invest in innovation, brand development, compliance with international standards, and competitiveness improvement to gradually conquer regional and global markets. Therefore, Vietbeauty & Cosmobeauté Vietnam and Beautycare Plus position themselves as a comprehensive networking platform, rather than just a trade fair.
According to the Board of Directors of Industrial Parks and Economic Zones of Dong Nai City, this entity will soon organize, in 2026, a training and certification program for productivity and quality experts, to support companies in improving their management capacity, increasing productivity, and moving towards the development of ecological and sustainable industrial parks.
Not only companies but also professionals face the need to adapt to the rapid pace of innovation in the sector.
According to Dr. Le Ton Dung, President of the Vietnam Association of Aesthetic Medicine (AMSV), in recent years the Vietnamese beauty industry has experienced strong growth both in market size and consumer demand. Concurrently, there is a growing demand for safety, efficacy, professional ethics, professional standards, and responsible application.
He argued that trends such as AI in data analysis and personalized customer care, regenerative medicine, minimally invasive technologies, and evidence-based skincare are transforming the beauty industry. This requires companies, doctors, and experts to continuously update their knowledge, standardize their expertise, and expand international collaboration.
Evaluating this year’s exhibition series, Dr. Le Ton Dung pointed out that Vietbeauty & Cosmobeauté Vietnam has expanded its role from a trade promotion event to a forum connecting research, training, practice, and market development. Additionally, it offers a space for companies to access the latest trends in technology, professional standards, and the legal framework of the beauty industry.
Within the framework of the event, numerous workshops were held focusing on topics of interest to the business community, such as brand building, green transformation in the spa sector, innovation, developing the next generation of Vietnamese beauty brands, updating legal regulations, expanding export markets, and applying technology in business operations.
Furthermore, the International Conference on Aesthetic Dermatology and Anti-Aging (ICAD 2026) will bring together doctors, experts, and scientists from Vietnam and abroad to share the latest advances in aesthetic dermatology, anti-aging, regenerative medicine, and modern treatment technologies. According to Dr. Le Ton Dung, the conference will contribute to improving professional capacity, promoting evidence-based practice, and bringing great practical value to the Vietnamese beauty community.