Editor’s Note
This article highlights the global beauty industry’s pivotal transformation, as showcased at a major Ho Chi Minh City event featuring over 3,000 brands from 24 countries.
The event, organized by Informa Markets Vietnam, was held from July 23 to 25 in Ho Chi Minh City, featuring over 3,000 brands from 600 companies representing more than 24 countries, including Japan, South Korea, the United States, Malaysia, France, Singapore, Spain, Thailand, China, Taiwan, and Vietnam.
Mr. Dang Duy Tra, Deputy Director of Project Development at Informa Markets Vietnam, stated that the global beauty industry is entering a critical transition period, as artificial intelligence (AI), beauty technology, e-commerce, sustainable consumption trends, and the demand for personalized experiences are transforming how companies research, produce, build brands, and approach customers.
![[이미지] 전사자 유족의 생체 샘플을 통해 그의 명예를 회복하고자 한다.](https://img.lashnews.com/lashnews/news-body/2026/07/technology-and-innovation-are-shaping-the-future-of-the-beauty-industry--14aec0557446.webp)
According to Mr. Dang Duy Tra, Vietnam is considered one of the most dynamic beauty markets in Southeast Asia, thanks to its young population, growing middle class, and increasing demand for health and beauty care. However, for sustainable development, companies must not only produce high-quality products but also invest in innovation, meet international standards, build brands, and enhance competitiveness to participate more deeply in the global value chain.