Editor’s Note
**Editor’s Note:** The third Luohu Shenzhen-Hong Kong Trustworthy Medical Aesthetics Festival opened on July 24 at the Luohu Guomao SPRING mall, running through July 26. Guided by the Luohu District Health Bureau, the event features public hospitals, compliant aesthetics providers, and health brands under the theme “Yuanqi · Enjoy · Renewal,” offering an immersive experience that blends industry standards with healthy lifestyle promotion.
On the afternoon of July 24, the third Luohu Shenzhen-Hong Kong Trustworthy Medical Aesthetics Festival, guided by the Shenzhen Luohu District Health Bureau, officially opened in the central atrium of the Luohu Guomao SPRING shopping mall. With the theme “Yuanqi · Enjoy · Renewal,” the three-day event (July 24–26) brings together public hospitals, compliant medical aesthetics institutions, and health lifestyle brands to create an immersive healthy aesthetics festival integrating industry standards, health education, public-benefit consumption, and Shenzhen-Hong Kong exchange. The initiative aims to promote cross-border livelihood integration through health services and support high-quality development of the health industry and port economy through trustworthy consumption.
At the opening ceremony, representatives from all participating medical institutions jointly read and signed the “Third Shenzhen-Hong Kong Trustworthy Medical Aesthetics Integrity Commitment Letter,” publicly pledging four commitments: compliant practice, transparent pricing, standardized treatment, and honest service. They voluntarily accepted supervision from regulatory authorities and citizens of both Shenzhen and Hong Kong, using industry self-discipline to reinforce the safety baseline of medical aesthetics consumption. With the unveiling of the “Renewal Gift Box,” the three-day experience activities officially opened to the public.
In recent years, leveraging its gateway advantage to Hong Kong, Luohu has promoted the standardized and integrated development of health sectors including medical aesthetics, dentistry, and consumer healthcare. In medical aesthetics, Luohu pioneered a governance system of “government supervision + industry self-discipline + social oversight,” cultivating a batch of high-quality institutions, making “Luohu Trustworthy Medical Aesthetics” a recognized health service brand in the Greater Bay Area. In dentistry, it introduced the “Ten Dental Standards” and built the “Bay Area Dental Valley.” In consumer healthcare, it developed medicinal food homologous health diets and cultivated new health consumption scenarios. Wang Xiaoshuang, President of the Shenzhen Plastic and Cosmetic Industry Association, pointed out that Luohu is Shenzhen’s leading medical aesthetics industry area and core carrier, as well as a bridgehead for Shenzhen-Hong Kong integration, with the potential to become the “first stop” for Shenzhen-Hong Kong health consumption. The association will collaborate with Luohu on industry self-discipline, professional empowerment, and cross-border exchange to grow the market “pie.”
At the on-site booths, public medical institutions offered free consultations, health assessments, and education by specialist doctors to guide rational consumption. A representative from a public hospital noted that the official lead focuses on “building trust and clarifying sources,” pre-screening regular institutions for consumers. Private brand institutions valued the credibility of official endorsement, cross-border customer reach, and scene clustering effects, hoping to attract customers through short-term foot traffic and leverage the “Luohu Trustworthy Medical Aesthetics” brand for long-term engagement with Hong Kong clientele.
The event is held at the Guomao SPRING shopping mall, aligning with its Shenzhen-Hong Kong integration positioning. The Guomao building carries the glory of “Shenzhen speed” (three days per floor). The renovated Guomao SPRING boasts a transportation network of “one pivot, two ports, four rail lines,” covering Luohu and Wenjindu ports within one kilometer, serving as a core carrier for cross-city commercial connectivity and lifestyle exchange.
As a practical measure to promote the coordinated development of the life health industry and port economy, this medical aesthetics festival takes “trustworthiness” as the baseline, “health” as the core, and “Shenzhen-Hong Kong” as the link — a beneficial exploration to advance cross-border consumption integration. A relevant official from the Luohu District Health Bureau expressed the hope that “heading north to Luohu for healthy aesthetics” will become a new normal in the lives of both cities, providing a “Luohu model” for integrated health consumption in the Greater Bay Area. Next, Luohu will continue to upgrade medical aesthetics, dentistry, and cross-border medical services, strengthen industrial clustering, and build a new highland for cross-border health services with Bay Area characteristics.
