Editor’s Note
**Editor’s Note:** This article covers Joinal’s brand launch event and the introduction of its new ANADO product line, which features an organic combination of NAD and cell signaling exosomes.
Joinal held a grand opening event inviting over 200 VIP members to celebrate the brand launch, unveiling four new products incorporating core technologies. The newly introduced ANADO line consists of Active Ampoule Shot, One-Shot Clear Foam Pack, Contour Modeling Cream, and Cell Tension Capsule Serum.
The core of these new products lies in the organic combination of NAD (Nicotinamide Adenine Dinucleotide), an essential substance for cellular energy metabolism, and exosome technology, which serves as an intercellular information carrier. NAD levels in the body decline sharply with age, promoting skin cell aging. In contrast, exosomes are nanometer-sized vesicles that act as a nano-delivery system, effectively transporting active ingredients deep into the skin cell layers.
According to the brand, the synergy of these two key substances simultaneously strengthens the skin barrier, restores elasticity, and conditions moisture. This is interpreted as a strategic move to overcome the limitations of conventional cosmetic ingredient absorption, which typically remains on the epidermal layer, through next-generation formulation technology.
Recently, the beauty industry has seen intense competition in developing high-end skincare using human and plant-derived exosomes. According to reports from global market research firms Coherent Market Insights and Business Research Insights, the global exosome skincare market is growing at a high annual rate of over 9.6%, and is expected to exceed $800 million (approximately KRW 1.1 trillion) between 2032 and 2035.
In particular, the Asia-Pacific region, driven by K-Beauty infrastructure and high consumer preference for functional anti-aging products, is considered a key hub for the fastest growth in the global market. In this context, Joinal’s launch of ANADO is interpreted as a strategic step beyond simple lineup expansion, aiming to transform its business structure into the high-value bio-cosmetic sector.
The over 200 VIP members attending the targeted launch event showed high interest in the differentiated formulations and proven skin improvement effects through direct product experience programs.
The industry is closely watching what achievements the ANADO brand, launched on Joinal’s 5th anniversary, will make in the global K-Beauty skincare market.