Editor’s Note
**Editor’s Note:** This article highlights the strategic expansion of three K-beauty brands—Chosun Beauty, SKIN1004, and Anua—into the European market, leveraging sun care and key ingredients like Centella and Houttuynia Cordata across over 50 online and offline channels.
Chosun Beauty (by Gudai Global), SKIN1004 (by Craver Corporation), and Anua (by The Founders) have expanded their European footprint by listing on MiiN Cosmetics, a leading K-beauty platform in Europe. Leveraging a K-beauty distribution network established across Europe, the brands aim to increase their presence in key markets such as France, Germany, and Italy, accelerating business expansion.
According to MiiN Cosmetics on the 28th, Chosun Beauty, SKIN1004, and Anua have completed their official listing and begun sales.
MiiN Cosmetics is a K-beauty retail platform originating from Barcelona, Spain. It currently operates over 50 offline stores and an online platform across Spain, France, Germany, Italy, and Portugal, distributing more than 80 domestic cosmetic brands. It is recognized as one of the leading distribution channels specializing in K-beauty in the region.
These brands have highlighted their flagship product lines that align with European consumer preferences. Chosun Beauty is targeting local customers with its sun care line, including its signature ‘Clear Rice Sun Cream.’ SKIN1004 focuses on its Centella Asiatica soothing line, offering Centella ampoules, cleansing oil, and sun serum. Anua is targeting functional skincare demand with global hits like ‘Houttuynia Cordata 77 Soothing Toner,’ Niacinamide Serum, and Cleansing Oil.
This listing is seen as marking the full-scale expansion of domestic indie K-beauty brands’ European distribution networks. Analysts note that demand for sunscreens, soothing, and low-irritation functional skincare is rising in Europe, increasing the growth potential for domestic brands with differentiated product competitiveness in sun care, centella, and houttuynia cordata.
Chosun Beauty, SKIN1004, and Anua plan to use MiiN Cosmetics as a base to expand consumer touchpoints in Europe and strengthen brand awareness and sales foundations.
