Off Beauty, a K-beauty outlet operated by Daemyung Chemical Group affiliate Q&B International, has expanded to 40 stores within one year of launch, addressing a structural gap in the K-beauty supply chain by distributing excess and seasonal inventory that traditional channels like Olive Young and Daiso cannot handle. This rapid growth signals a new sourcing opportunity for overseas buyers seeking discounted, authentic K-beauty products.
Market signal
Off Beauty opened its first store in May 2025 at Gwangjang Market in Jongno-gu, Seoul, and has since added direct-operated stores in Seongsu and Myeongdong, while rolling out a franchise model to expand nationwide. The chain recorded over KRW 20 billion in sales in 2025, achieved within just six months of operation, according to the company.
Structural gap in K-beauty supply chain
The K-beauty market's lowered entry barriers have led to a surge in product inventory, with over 28,000 cosmetic responsible sellers in Korea. As brand competition intensifies and product life cycles shorten, efficiently managing excess stock without damaging brand value has become critical. Off Beauty fills this void by buying bulk overstock and off-season inventory directly from brands and selling at up to 90% discount.
Sourcing context
Off Beauty leverages its parent group's infrastructure, including logistics firm Logen Logistics and fashion outlet chain Moda Outlet, where it has already opened in 7 of 20 locations. This vertical integration supports efficient inventory handling and cross-channel synergy, making Off Beauty a potential B2B partner for overseas distributors seeking cost-effective K-beauty sourcing.
What buyers should watch
For importers and clinic buyers, Off Beauty offers a legitimate channel to access authentic K-beauty products at discounted prices, bypassing traditional retail markups. However, the outlet model focuses on clearance inventory, so product availability and brand mix may vary. Monitoring Off Beauty's expansion into franchise and online channels could reveal new wholesale opportunities.
Regulatory and channel signals
An industry insider noted that while Off Beauty may not enhance brand prestige, it provides an efficient solution for inventory management. As K-beauty continues to grow, such outlet channels could become a standard part of the supply chain, offering overseas buyers a reliable source for overstock and seasonal products.
Source: Read the original report | Published: June 01, 2026