【South Korea 】SLOAID Launches at CosmoBeauty Seoul 2026 with Experiential Booth Highlighting 'Skin Longevity'

SLOAID, a medical skincare brand, officially launched at CosmoBeauty Seoul 2026, held from May 27 to 29 at COEX Hall A in Seoul. The brand's booth, themed 'The Skin Longevity Science,' attracted attention from overseas buyers and global influencers by focusing on a routine experience rather than simple product display. Visitors could undergo a skin consultation and then experience the brand's 'Skin Architecture' routine, consisting of four steps: PREP, OPEN, FORM, and SEAL. The most popular product was the 'RollerGOLD,' an applicator designed to precisely optimize ampoule absorption during the OPEN step. Attendees tested it on their hands and faces, showing high interest in its delicate feel and routine-centered approach. In the FORM step, the 'DEFINE Ampoule' was featured. The brand emphasized that its formula design considers skin condition, application order, and ingredient combination, rather than highlighting a single raw material. The experience zone allowed visitors to compare ampoule texture, absorption, and skin adherence, leading to extended dwell times.

The final SEAL step introduced the '0° Hydrogel Mask,' which provides a cooling effect to lower skin temperature and calm the skin after care. The brand explained that '0°' symbolizes a moment of resetting skin condition, not just a temperature concept. A booth representative stated, "Skincare is not about applying more products but understanding the processes your skin actually needs. SLOAID will grow as a brand that manages skin time more healthily through medical device R&D experience and bio joint research-based technology." The brand is backed by over 20 years of medical device R&D expertise. SLOAID has conducted joint research with biotechnology teams to precisely implement the interface between skin, devices, and formulas, building its foundation through technology patents, medical device approvals, and product stability procedures.

Interest was also high in the structural routine that connects home care and professional care, with active inquiries about the upcoming professional-only line 'SLOAID+.' SLOAID plans to expand collaborations with global partners and retail channels, building a professional skincare ecosystem linked to clinics and aesthetic centers. The SLOAID launch booth operates at COEX Hall A, M-07, offering product experiences and customized routine consultation programs.

Source: Read the original report | Published: May 29, 2026