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【South Korea 】THOME Introduces Beauty Devices to North American Consumers via Olive Young Pasadena

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Editor's note

This expansion signals a strategic move by THOME to leverage Olive Young’s U.S. retail presence, offering buyers a new home-aesthetic category. The regulatory question remains how FDA or local device classifications may impact market entry, while supply-chain risks are mitigated by the brand’s established Korean manufacturing base.

THOME, a South Korean beauty device brand, will enter the U.S. market on May 29 by launching its products at Olive Young's Pasadena store. The brand plans to sell both online and offline through Olive Young, leveraging its droplet ultrasound technology.

This U.S. expansion aligns with Olive Young's strategy to strengthen its skincare and beauty device categories. THOME will set up an experience zone at the Pasadena store to showcase the skin adherence and lightweight feel of its devices.

THOME will focus on two key products: 'The Glow Signature,' a premium device for consumers in their 30s and 40s, and '20&UP' for those in their 20s. The Glow Signature uses 3/10MHz frequency-based droplet ultrasound (TLDM™) technology to enhance skin radiance and improve inner dryness, offering various anti-aging functions. 20&UP features a 'Soothing Mode' for skin trouble management and a 'Daily Mode' to improve makeup adherence.

The brand will also introduce skincare products, such as a skin boost ampoule designed for use with its devices, providing an integrated home aesthetic experience.

A THOME brand representative stated, "Using the Olive Young Pasadena store as a base, we will introduce our beauty device technology to North American consumers."

Source: Read the original report | Published: May 28, 2026