Pharmaceutical companies and traditional derma brands are expanding into the cosmetics sector by leveraging their proprietary expertise, targeting consumers seeking high-functional skincare backed by clinical formulations.
Yuhan Corporation Launches New Brand, Gradual Global Expansion
Yuhan Corporation has introduced a new skincare brand, 'THE·I·YU', applying its proprietary vitamin research technology. The core ingredient, 'VITA EXOSOME 8000™', is a proprietary formula combining eight vitamins with sea buckthorn fruit-derived exosomes. The company states that a patented micro-bubble technology has been adopted to enhance the skin delivery of active ingredients.
Yuhan has selected DAY6 member Wonpil as the brand's first model for marketing. Initially launching three products—ampoule, moisturizing cream, and mist—the company plans to add serums and mask packs in the third quarter. A Yuhan official said the company will gradually expand its global distribution network, starting with China and Taiwan, followed by Japan and Southeast Asia, and will operate a pop-up store in Seoul in July.
Physiogel Launches Men's Summer Sun Stick, Enters Offline Stores
LG Household & Health Care's derma brand Physiogel has launched 'Aqua Man Oil Cut Sun Stick', a summer sun-care product tailored to male skin characteristics. The new product incorporates oil-absorbing spherical powder to address the high sebum production of male skin. It offers UV protection (SPF 50+ PA++++), along with triple functional ingredients for whitening and wrinkle improvement, and includes seven types of hyaluronic acid for hydration. After listing on Olive Young's online mall, Physiogel began selling the product in offline stores from the 29th of this month.
Industry observers expect that as pharmaceutical companies' formulation expertise and brand R&D capabilities align with consumer preferences, healthcare companies' expansion into beauty and product line segmentation will continue for the foreseeable future.
Source: Read the original report | Published: May 29, 2026