Pharmacy chain Optima (CEO Kim Jin-ho) is expanding into the inner beauty market. The company announced the launch of 'ORARA' and 'MAROCELL' as the fourth brands under its K-Pharmacy Beauty lineup for franchise pharmacies, strengthening its product range.
Moving beyond its existing topical beauty categories centered on cosmetics and patch-type products, Optima aims to broaden its market into the inner beauty segment, which focuses on management through ingestion.
An Optima representative stated, "Our strategy is to establish pharmacies as beauty solution hubs that go beyond simple prescription dispensing, enabling comprehensive beauty and health management. By adding two inner beauty products to the existing topical and accessory lines built by our first to third brands, we have completed a three-dimensional beauty care system of 'apply, attach, and ingest.'"
The company plans to leverage the pharmacy channel's unique advantage of professional medication counseling to support precise product recommendations tailored to individual customer conditions.
A company official added, "We will continue to introduce a variety of beauty and wellness product lines suitable for the pharmacy environment."
Source: Read the original report | Published: April 30, 2026