Merz Aesthetics Korea has launched the 'Touch Prime' authentication campaign for its Ultheraphy Prime ultrasound lifting device in March 2026. Notably, the campaign is not a response to external regulations but a proactive initiative by the manufacturer. The company emphasizes that genuine product verification is critical not only for brand trust but also for treatment outcomes and patient safety in the medical aesthetics industry. This is not the first such effort by Ultheraphy Prime. Over the past decade, the brand has gradually expanded a management system covering the entire lifecycle of medical devices—from authentication and usage control to disposal. Key milestones include: - 2016: QR-based Ulthera genuine product authentication program - 2018: 'Used Tip Collection Campaign' - 2024: 'ESG Certified Hospital Campaign' encouraging clinic participation These efforts aim to establish a 'trust ecosystem' involving the brand, clinics, and consumers, ensuring no party is left out. The background is the recognition that in the energy-based aesthetic device market, the condition of equipment and consumables directly impacts both treatment outcomes and safety.
In the early days of the lifting market, issues with illegal refurbished tips were reported, but enhanced management and awareness among medical professionals have significantly reduced such problems. The industry has since sought more structural ways to ensure treatment reliability. The Touch Prime campaign addresses this gap with technology. Using a non-cloneable security chip, the system allows consumers to verify the authenticity of the device and transducer (tip) simply by touching their phone to the device—no app installation required. The key innovation is expanding the verification window: previously, consumers could only check authenticity post-treatment via certificates; now, verification is possible both before and after the procedure. This redefines authentication from a post-treatment confirmation step to a convenient, anytime process. The campaign is significant for extending the consumer experience to include direct trust in the medical device itself, alongside trust in the clinic and medical staff. From an ESG perspective, the digital NFC/QR system replaces paper stickers and printed materials, reducing waste and environmental impact from logistics and printing. It also enhances transparency and trust by enabling consumers to verify authenticity themselves, while structurally blocking counterfeiting and unauthorized use. In the medical aesthetics industry, safety is non-negotiable. The Touch Prime campaign is not merely an authentication tool but a clear statement of the company's commitment to consumer safety. By proactively building a system that minimizes room for distrust, Ultheraphy Prime sets a benchmark for responsibility that the industry should aspire to.
Source: Read the original report | Published: May 27, 2026