Spanish beauty conglomerate Puig has promoted Fulvia Aurino to the role of Chief Growth Officer, reporting directly to Javier Bach, President of Global Markets and Chief Operating Officer. In her new position, Aurino will be responsible for strengthening the company's competitiveness and capacity to generate value and growth globally through the development of advanced practices in commercial, digital, retail, and market analytics. She will also continue to serve as General Manager for Italy until a successor is appointed, ensuring operational and strategic continuity for the Italian subsidiary.
“Receiving this promotion and the trust from Puig fills me with pride,” said Fulvia Aurino. “In a context of great transformation and acceleration like the current one, the mandate of the growth office is clear: to maximize cross-channel business development by activating all the most advanced strategic levers to strengthen our competitive position, promoting sustainable and profitable growth on a global scale.”
The appointment is part of Puig's ongoing managerial and international strengthening, with an increasing focus on integrating distribution channels, digital innovation, and global brand development, following the collapse of a potential deal with Estée Lauder.
Source: Read the original report | Published: May 29, 2026