LVMH has appointed Sylvia Tournery as President of Sephora Collection, placing the former L’Oréal executive in charge of Sephora’s proprietary beauty brand. The move signals a strategic push to strengthen private-label beauty in the competitive medical aesthetics and cosmetics supply chain, offering potential opportunities for OEM and packaging partners.
Executive background
Tournery brings nearly 20 years of beauty industry experience, including more than 17 years at L’Oréal, where she held senior leadership positions across brands such as Lancôme and Biotherm. She also previously served as a make-up product manager for Yves Saint Laurent in Germany. She will report directly to Guillaume Motte, President and CEO of Sephora.
Strategic focus
In her new role, Tournery will oversee the next phase of growth for Sephora Collection, with a focus on accelerating product development, driving innovation, and increasing the brand’s global appeal. LVMH described Sephora Collection as a strategic pillar within Sephora’s broader beauty offering.
Market signal
The appointment reflects Sephora’s ambition to strengthen its private-label business, enhance product innovation, and increase the competitiveness of Sephora Collection as retailer-owned beauty brands continue to gain importance in the global beauty market. This trend may drive demand for specialized OEM and packaging services in the medical aesthetics and cosmetics supply chain.
What buyers should watch
Distributors and clinic buyers should monitor Sephora Collection’s product development pipeline for potential new partnerships with contract manufacturers and packaging suppliers. The brand’s global expansion could create sourcing opportunities for high-quality, innovative beauty products aligned with medical aesthetics trends.
Source: Read the original report | Published: June 03, 2026