The French beauty industry is pressing for the elimination of newly imposed US tariffs on European cosmetics, warning that the 15% rate under the Turnberry Agreement is already causing sharp export declines. For overseas buyers and distributors, this signals potential price volatility and supply chain adjustments in the world's largest beauty import market.
Tariff escalation and market impact
The Turnberry Agreement between the European Union and the United States, recently ratified by the European Parliament, introduces a 15% ceiling tariff on European cosmetics entering the US market. This marks a dramatic shift from the 0% tariff rate that applied until 2024. The French Federation of Beauty Companies (FEBEA) is now calling on French and European authorities to renegotiate a return to zero tariffs.
Industry losses mount
According to FEBEA, US-bound French cosmetics exports fell 19% year-on-year in 2025 to €2.35 billion. The decline accelerated in Q1 2026, with a further 20% drop compared to the same period last year. Cumulative financial losses from reduced exports are now estimated at nearly €800 million, including €541 million in 2025 and an additional €250 million in the first half of 2026 alone.
Industry structure and exposure
FEBEA represents over 300 manufacturers of perfumes, makeup, skincare, hygiene, toiletries, and hair care products. Small and medium enterprises account for 82% of member companies, and 67% are regionally based. The industry's total 2025 revenue was estimated at €35.6 billion, with €22.4 billion coming from exports. The US remains the largest single export market despite the downturn.
What buyers should watch
Distributors and clinic buyers should monitor tariff negotiations closely, as any sustained tariff could raise landed costs for French-origin injectables, skincare, and professional beauty products in the US. Alternative sourcing from non-EU markets or inventory pre-positioning may become strategic considerations. The 15% tariff, if maintained, may also prompt French manufacturers to adjust pricing or explore US-based production partnerships.
Source: Read the original report | Published: June 16, 2026