Darim Biotech's beauty and wellness brand Vivid Montage is accelerating its expansion into Japan's e-commerce market, achieving top rankings on Qoo10 with its flagship products Glow Pop and Spicy Pop. This signals growing demand for experience-driven inner beauty products among Japanese consumers, offering sourcing opportunities for overseas distributors.
Market signal
Vivid Montage's collagen candy Glow Pop ranked first in the Inner Beauty category during Qoo10's Megawari promotion, a major discount event that concentrates K-beauty consumption in Japan. Just four days after its official launch, health functional food Spicy Pop also rose to first place in the same category. Qoo10 Megawari is considered a key indicator for verifying local consumer response and brand competitiveness.
Product differentiation strategy
Unlike traditional inner beauty products that emphasize functionality, Glow Pop prioritizes brand sensibility and content experience. This strategy resonated positively with Japanese consumers, helping it reach the top within a month of market entry. Spicy Pop attracts attention with its spicy concept and stylish packaging, creating an image distinct from existing diet foods. Japanese social media comments include, "It doesn't look like a diet food," and "It feels like looking at a fashion brand."
Digital marketing and influencer collaboration
Glow Pop has secured over 500 cumulative reviews in Japan and is expanding digital marketing activities, including collaborations with approximately 300 local influencers. Interest in Spicy Pop surged after it was featured on YouTube content 'Jipdaeseong' following its official launch on the 22nd, contributing to its rapid Qoo10 ranking.
Distribution expansion plans
Based on this success, Vivid Montage plans to expand its local distribution network in Japan. It is currently entering Amazon Japan and discussing collaborations with Japanese distributors. The company also intends to broaden brand reach through a pop-up store in Shibuya and participation in local trade fairs.
Sourcing context
Vivid Montage is a health functional food brand developed by Darim Biotech, showcasing products that combine functionality and consumer experience based on pharmaceutical technology. A company official stated, "Our success in the Japanese market is the result of the accumulation of consumers' small choices and reactions. We will continue to provide new experiences to Japanese consumers based on the brand's unique sensibility and lifestyle values."
Source: Read the original report | Published: June 01, 2026