South Korean medical device maker Ceragem is expanding its offline experience stores into unconventional venues such as indoor golf clubs and kids cafes, aiming to attract new customer segments beyond traditional urban centers. The strategy reflects a broader push to integrate healthcare devices into lifestyle spaces, which could signal new retail and partnership opportunities for overseas distributors and clinic buyers.
New store concepts
Ceragem opened a 'Well Club' in early June 2026 in Sangil-dong, Gangdong-gu, Seoul. Located above an existing Well Store gallery, the Well Club combines indoor screen park golf facilities with Ceragem medical device experience zones. Visitors who purchase a Well Club pass can use both the golf simulator and try Ceragem devices, including massage chairs, beauty care, and brain care products. The company described it as a community space for senior customers, currently in a test phase. In early 2026, Ceragem also opened a 'Well Park' in Gijang-gun, Busan. This concept merges a kids cafe with a medical device experience area, allowing parents to use Ceragem healthcare devices while their children play. The family-friendly design targets younger parents who may not visit traditional medical device stores.
Strategic rationale
Ceragem previously operated two main store formats: 'Well Cafe', combining healthcare products with a cafe, and 'Well Lounge', a membership-based regular-use healthcare solution space. Most of these stores were located in city centers, limiting their reach. By adding Well Club and Well Park, Ceragem aims to increase customer touchpoints across different daily life settings and drive product purchases.
Financial impact
The offline experience store expansion has contributed to Ceragem's financial improvement. On a consolidated basis, the company reported an operating profit of KRW 25.8 billion in 2025, up 1,091% from KRW 2.2 billion in 2024. Revenue rose 0.7% to KRW 549.8 billion. A Ceragem official said strengthening customer experience through offline stores drove the earnings improvement.
What buyers should watch
Ceragem's move into non-traditional retail spaces—such as golf clubs and kids cafes—suggests a growing trend in South Korea to embed medical aesthetics and healthcare devices into lifestyle venues. Overseas distributors and clinic buyers may consider similar partnership models with local leisure or family-oriented businesses to expand consumer access. Ceragem also plans to launch 'Well Town', a senior-friendly urban community project combining multiple store formats, later this year.
Source: Read the original report | Published: June 14, 2026