The Daegu International Beauty Expo concluded successfully with 17,800 visitors, signaling strong demand in the beauty supply chain. Export consultation value reached USD 36.34 million, and contract-promotion value rose 20% year-on-year to USD 13.28 million. For overseas buyers, this highlights Daegu's growing role as a hub for beauty devices, cosmetics, and medical aesthetics sourcing.
Event scale and participation
153 companies operated over 200 booths across cosmetics, beauty devices, medical beauty, nail, and hair sectors. The three-day event at EXCO hosted 294 face-to-face consultations, reflecting active B2B engagement.
Export and contract performance
Export consultation value totaled USD 36.34 million, while contract-promotion value reached USD 13.28 million, a 20% increase from the previous year. This growth underscores rising international interest in Korean beauty products and devices.
Regional company highlights
Local firms stood out: J&J Company showcased skincare products, and Lily Cover demonstrated robot-based future beauty tech, attracting significant visitor attention. These innovations are relevant for distributors seeking advanced beauty devices.
Buyer engagement and retail channels
Buyers from home shopping networks and large retailers conducted 79 consultations, achieving approximately KRW 7.8 billion (USD 5.9 million) in purchase discussions. This indicates strong channel demand for beauty supplies.
What buyers should watch
Overseas importers and clinic buyers should monitor Daegu-based suppliers for beauty devices and cosmetics. The expo's 20% contract growth and retail buyer participation suggest reliable sourcing opportunities in medical aesthetics and consumables.
Source: Read the original report | Published: June 14, 2026