At the Global K-Beauty Conference 2026 in Seoul, Grace, a global health and beauty platform, showcased its one-stop export services for beauty startups. The company, which began as a medical device importer in 1991, now supports over 260 brands in entering markets like the US, Japan, and Taiwan. The event highlighted the growing importance of local fulfillment and retail partnerships for K-beauty brands seeking overseas expansion.
Key services highlighted
Grace presented its end-to-end export support, including local fulfillment logistics, online and offline retail partnerships, and digital marketing. The company emphasized that simply shipping products from Korea is no longer sufficient; local warehousing and distribution are critical for success in markets like the US.
Strategic brands on display
Grace featured two of its strategic brands: House of Dohwa, a skincare line inspired by traditional Korean ingredients like rice and makgeolli, and Tea Collective, which infuses tea culture into body care products. House of Dohwa's rice bran powder wash has gained popularity on Amazon US, while Tea Collective's Artemisia and Junos lines are established bestsellers.
Retail and channel partnerships
Grace has built partnerships with major US retailers including Costco and Ulta Beauty, and supports online channel operations. The company noted that buyers now evaluate not just product quality but also brand storytelling and in-store presentation, making local retail relationships essential.
What buyers should watch
Importers and distributors should note that Grace offers a full-service model for K-beauty brands, from product selection to logistics and retail placement. The company's experience with both online (Amazon) and offline (Costco, Ulta) channels provides a proven pathway for brands entering the US market. For buyers seeking to diversify their K-beauty portfolio, Grace's curated brands offer culturally distinct products with existing market traction.
Source: Read the original report | Published: June 16, 2026