Korean beauty device brand TOM has successfully entered the US market, with its flagship product 'The Glow' selling out immediately upon launch at Olive Young's Pasadena store and topping the global online mall's real-time ranking. This signals strong demand for differentiated aesthetic technology among overseas buyers and distributors.
Market signal
TOM's 'The Glow' device officially launched at Olive Young's US Pasadena store on May 29 and ranked No.1 in real-time overall sales on Olive Young's global online mall from May 29 to June 2. Pre-stocked local inventory was completely sold out, demonstrating robust consumer interest.
Technology differentiation
Unlike mainstream RF-based devices, TOM's 'The Glow' uses a proprietary 'droplet ultrasound' technology called TLDM, which cross-irradiates at 3MHz and 10MHz frequencies. The company claims this minimizes skin irritation while offering anti-aging benefits such as improved radiance, elasticity, and deep hydration.
Competitive landscape
Currently, three Korean beauty device brands are competing at Olive Young's US stores. TOM's ultrasound-based approach stands apart from the RF-dominated market, positioning it as a unique option for clinics and retailers seeking novel technology.
What buyers should watch
TOM plans to expand its North American distribution footprint following this Olive Young entry. The brand also showcased its products at a K-Beauty pop-up in Tokyo's Omotesando in April, attracting local buyers and influencers. Importers and distributors should monitor TOM's upcoming marketing campaigns and potential partnership opportunities.
Sourcing context
TOM's product lineup includes 'The Glow Signature' device and two 'Skin Boost Ampoule' variants containing hyaluronic acid and collagen. These consumables may appeal to clinics offering combined device-and-solution protocols. The brand's rapid sell-out suggests strong market validation for ultrasound-based aesthetic devices in the US.
Source: Read the original report | Published: June 03, 2026