South Korean AI big data analytics firm NewnAI will launch its global beauty AI platform 'Beausense' in the US market this July, marking its first overseas expansion since its KOSDAQ listing. The move signals growing demand for data-driven beauty trend analysis among global distributors and brands seeking to optimize product planning and marketing strategies.
Platform debut at Las Vegas beauty expo
NewnAI plans to unveil Beausense at a major beauty trade show in Las Vegas, Nevada, in July 2026. The platform is a new service built separately from its domestic 'Quetta K-Beauty Insight' tool and has not been publicly disclosed until now. Beausense targets global consumers as a dedicated overseas brand.
Core analytics capabilities
Beausense collects and analyzes consumer data from 12 channels including social media and e-commerce platforms such as Amazon and Sephora. It covers data from 150 countries and 30 languages in real time. The platform also offers 'weak signal analysis' to detect potential hit products early, supporting global beauty companies in product planning and marketing strategy.
Vertical multi-platform strategy
NewnAI plans to expand Beausense into the food category after beauty, as part of its 'vertical multi-platform' strategy. The company already operates five vertical platforms in South Korea: Quettai for general trend analysis, Quetta Globemind AI for global trends, Quetta Audience for consumer insights, Quetta K-Market Lens for commerce analytics, and Quetta K-Beauty Insight for beauty. Beausense is the first attempt to extend this structure globally.
What buyers should watch
Beausense's launch comes amid the rapid growth of K-beauty in US retail channels like Sephora and Amazon, increasing demand for localized consumer trend data. NewnAI leverages 22 years of unstructured colloquial data analysis expertise and its proprietary 'Quetta LLMs' language model to differentiate from existing global beauty data providers. A company representative stated: "Beausense is the first step toward becoming a global consumer trend analysis platform. We will sequentially expand the model validated in beauty to other industries such as food."
Source: Read the original report | Published: June 10, 2026