PharmaResearch’s premium derma cosmetic brand Rejuran Cosmetic is accelerating its Southeast Asian market expansion, achieving top K-beauty sales on Shopee Malaysia and strong growth across key online channels. This signals rising demand for medical-aesthetic-grade skincare among overseas buyers and distributors.
Market signal
Rejuran Cosmetic ranked No.1 in K-beauty brand sales in the skincare category on Shopee Malaysia during June 1-4, according to PharmaResearch. Its flagship product, Rejuran Dual Effect Ampoule, secured first place in Malaysia’s ampoule/serum category and second in Singapore, demonstrating competitiveness in major Southeast Asian markets.
Growth trajectory
Since opening its official Shopee Malaysia brand store early this year, Rejuran Cosmetic’s sales volume expanded approximately sixfold within five months. In April, it became the first K-beauty brand to join TikTok Korea’s Southeast Asia Cross-Border Solution, enabling direct entry into TikTok Shop in the region. Within one month of entering Malaysia and the Philippines, it achieved double-digit growth rates.
Product and technology edge
The growth driver is the Rejuran Dual Effect Ampoule, which features c-PDRN, the brand’s core ingredient, and PharmaResearch’s proprietary DOT technology. The product is positioned to improve skin elasticity and manage skin condition, leveraging the company’s expertise in medical aesthetics.
What buyers should watch
PharmaResearch attributes its success to accumulated technology and brand recognition from the medical aesthetics field, resonating with Southeast Asian consumers. A company official stated: "Southeast Asia is a market with high interest in K-beauty and great growth potential. Based on online channel results, we plan to expand consumer touchpoints and continuously promote Rejuran Cosmetic’s differentiated skincare value globally." Distributors and clinic buyers should monitor this brand’s online traction as a signal for potential partnership opportunities in the region.
Source: Read the original report | Published: June 10, 2026